# Millennial Pension Plan Advertising One YouTuber Learns the Importance of Ontario Pension Plans By Riley von Niessen | Published 2016-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ontario-pension-plan References: [adweek](http://www.adweek.com/adfreak/social-media-stars-and-seniors-teach-each-other-little-something-fun-retirement-ads-171371) The government of Ontario and advertising agency Bensimon Byrne joined up to get youth thinking more about their future and Ontario pension plans. One of the ads shows Andrew Huang, a [YouTube](https://www.trendhunter.com/trends/youtube-6) star, cooking with a retiree by the name Livingstone. The two make a jerk chicken recipe and then make music using objects in the kitchen -- something that Andrew does for his YouTube channel. Representing the [millennial age group](https://www.trendhunter.com/trends/dont-retire-the-party) in the ad, Andrew teaches Livingstone how to be a YouTube star, while learning about retirement at the same time. Following the excited pair, Livingstone gets a better understanding of the technology used by the millennial as well as the emphasis on Internet culture. Once the food is cooked, Livingstone explains retired life, focusing on the importance of saving, investments and getting an Ontario pension plan to ensure a positive future. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 15% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Youth Financial Planning:** There is a need to create engaging content and campaigns aimed at educating young people about financial planning. - **Collaborative Advertisements:** Multiple entities can work together to create effective and compelling campaigns. - **Influencer Marketing for Financial Literacy:** There is an opportunity to leverage social media influencers to promote financial literacy and planning to young audiences. ### Sectors Adopting This - **Financial Services:** Financial institutions can utilize the latest technology and communication strategies to offer more accessible and engaging financial planning services to younger clientele. - **Marketing and Advertising:** The industry can strive for more creative and socially impactful campaigns that teach people to think more strategically about financial planning. - **Education and Training:** The industry can evolve to offer more practical and directly-applicable education and training about financial wellness for young people. ## Related on Trend Hunter - [Tax-Season Online Campaigns](https://www.trendhunter.com/trends/online-campaign.md) - [Senior-Focused Meal Kit Campaigns](https://www.trendhunter.com/trends/parsley-box.md) - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Retiree Influencer Houses](https://www.trendhunter.com/trends/retirement-house.md) - [Enriching Senior Initiatives](https://www.trendhunter.com/trends/ogilvy-shanghai.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Gen Z-Focused Video Campaigns](https://www.trendhunter.com/trends/astroyogi.md)