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# Farm-Promoting Social Platforms
The Ontario Farm Fresh Instagram Page Spotlights Local Businesses

By Jana Pijak | Published 2015-10-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/ontario-farm-fresh
References: [ontariofarmfresh](http://ontariofarmfresh.com/) & [instagram](https://instagram.com/ontariofarmfresh/)

Drawing inspiration from popular hashtags like #ThrowbackThursday and #FlashbackFriday, [Ontario Farm Fresh](https://www.trendhunter.com/trends/pleasure-to-meet-you) takes a different route and promotes local businesses in a unique way on its [Instagram](https://www.trendhunter.com/trends/fairtrade-bananas) page. Using the #FeaturedFarmFridays hashtag, the local food database spotlights different farms each week and encourages health-conscious consumers to invest in quality food by supporting independent farms.

In addition to being a source for locally sourced and organic food products. Ontario Farm Fresh is also a supporter of [agri-tourism initiatives](https://www.trendhunter.com/trends/frnterra-farm) across the province. This unique promotional campaign fosters the power of social media to promote local businesses.

While farmer's markets may seem synonymous with Gen X and Boomer demographics, Ontario Farm Fresh aims to garner millennials' attention by giving a familiar hashtag a personalized twist.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 17% | Activity: 29% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Localized Promotional Campaigns:** Businesses could use social media to promote localized products and services to increase visibility and consumer support.
- **Agri-tourism Initiatives:** The promotion of agri-tourism can be a disruptive innovation opportunity for the travel and hospitality industries.
- **Support of Independent Farms:** More businesses could invest in independent farms to promote sustainability and responsibility in food production.

### Where This Applies

- **Food and Agriculture:** Localized promotional campaigns could benefit local farms, food producers, and food retailers.
- **Tourism and Hospitality:** Agri-tourism initiatives can provide a new and engaging way for travelers to experience a region or destination.
- **Social Media and Marketing:** More companies and social platforms could use social media to promote responsible and sustainable products and services, like those offered by Ontario Farm Fresh.

## Related on Trend Hunter

- [Social Media Follower-Celebrating Initiatives](https://www.trendhunter.com/trends/streets-of-toronto.md)
- [Personified Wine Campaigns](https://www.trendhunter.com/trends/pleasure-to-meet-you.md)
- [Farmer-Celebrating Egg Branding](https://www.trendhunter.com/trends/nestfresh-branding.md)
- [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md)
- [Nourishing School Meal Programs](https://www.trendhunter.com/trends/nourish-to-flourish.md)
- [Branded Dairy Recipes](https://www.trendhunter.com/trends/dairy-recipes.md)
- [Banana-Promoting Goat Yoga Sessions](https://www.trendhunter.com/trends/fairtrade-bananas.md)
- [Three-in-One Farming Platforms](https://www.trendhunter.com/trends/farming-platform.md)
- [Farm Visitor Experiences](https://www.trendhunter.com/trends/mdahk-farm.md)