# Community-Supporting Food Codes Marie Callender's On-Pack Codes Help Support Habitat for Humanity By Katherine Pendrill | Published 2016-11-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/onpack-codes References: [foodnavigator-usa](http://www.foodnavigator-usa.com/Manufacturers/ConAgra-brand-Marie-Callender-s-partners-with-Habitat-for-Humanity) & [comfortsfromhome](http://www.comfortsfromhome.com/) In the spirit of giving, the [frozen food brand](https://www.trendhunter.com/trends/sainsburys-italian-style-ready-meals) Marie Callender's has added on-pack codes to its products that allow consumers to help support a [good cause](https://www.trendhunter.com/trends/charity-contest). With the holidays just around the corner, the initiative demonstrates how brands can ramp up their [charitable efforts](https://www.trendhunter.com/trends/burgers-to-beat-ms-day) in a way that also involves consumers. As part of the 'Comforts from Home Project,' Marie Callender's intends to raise upwards of $300,000 for Habitat For Humanity. In order to achieve this goal, the company is adding on-pack codes to its products, which consumers can subsequently enter online. For each code entered, Marie Callender's will donate $0.50 to Habitat For Humanity and its efforts to "build strength, stability and self-reliance through home ownership." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 38% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### What Makes This Trend Stand Out - **Interactive Cause Marketing:** Brands are incorporating on-pack codes to encourage consumer involvement and support charitable causes. - **Consumer-driven Philanthropy:** Consumers can actively contribute to social impact initiatives through simple online interactions. - **Increasing Charitable Campaigns:** Brands are stepping up their charitable efforts by leveraging product packaging and consumer participation. ### Sectors Adopting This - **Frozen Food:** The frozen food industry can adopt on-pack code initiatives to enhance consumer engagement and drive charitable contributions. - **Nonprofit:** Nonprofit organizations like Habitat for Humanity can partner with brands to leverage consumer participation for fundraising and social impact. - **Marketing and Advertising:** Marketing and advertising agencies can help brands design and implement interactive cause marketing campaigns to boost brand reputation and consumer loyalty. ## Related on Trend Hunter - [Charitable Hunger Relief Initiatives](https://www.trendhunter.com/trends/food-banks-canada1.md) - [Interactive Food Bank Partnerships](https://www.trendhunter.com/trends/hagendazs-and-giftameal.md) - [Charitable Grocer Meal Boxes](https://www.trendhunter.com/trends/holidays-without-hunger.md) - [Local Food Support Programs](https://www.trendhunter.com/trends/local-food-support.md) - [Fundraising Meal Promotions](https://www.trendhunter.com/trends/fundraising-meal-promotion.md) - [Meal Donation Food Products](https://www.trendhunter.com/trends/fight-hunger-serve-hope-initiative.md) - [Socially Supportive Retailer Promotions](https://www.trendhunter.com/trends/wawa-buy-a-kids-meal-make-an-impact.md) - [Charitable App-Focused Initiatives](https://www.trendhunter.com/trends/slim-chickens1.md) - [QSR Hunger Initiatives](https://www.trendhunter.com/trends/foodshare-program.md)