# High-End Humanitarianism Sales From the Louis Vuitton Only Watch 2011 to Benefit Charities By Jaime Neely | Published 2011-06-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/only-watch-2011 References: [hypebeast](http://hypebeast.com/2011/06/louis-vuitton-only-watch-2011-tambour-diver-chronograph/) & [forums.timezone](http://forums.timezone.com/index.php?t=tree&goto=5708895&rid=0) [Louis Vuitton](https://www.trendhunter.com/trends/louis-vuitton-de-bethune-varius-project) is using its extravagant taste and design expertise to benefit a good cause with the release of its Only Watch 2011 timepiece. The Only Watch 2011 watch is a [Tambour](https://www.trendhunter.com/trends/tambour-bushido-automata) Driven Chronograph boasting a very luxurious and sporty look. The watch features an orange-and-black colorway complemented with lavish black gold features on the face. "Louis Vuitton" is printed around the face in orange, while "Only Watch 2011" is engraved on the back. The most noted feature of this [high-end watch](https://www.trendhunter.com/trends/double-tourbillon) is that it was designed in collaboration with Paul Pettavino, a young boy suffering from Duchenne muscular dystrophy. All proceeds from the sales of the watch will be donated to charities supporting those suffering from the same conditions as Pettavino. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 49% | Activity: 57% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Luxury Philanthropy:** Opportunity for high-end brands to collaborate with charitable causes and create exclusive products that benefit those in need. - **Collaborative Design:** Potential for collaborations between luxury brands and individuals impacted by specific conditions to create unique, meaningful products. - **Socially Responsible Consumption:** Growing interest in supporting products and brands that prioritize philanthropy and make a positive impact on society. ### Industries Being Reshaped - **Luxury Goods:** High-end brands like Louis Vuitton can explore philanthropic initiatives that align with their brand values and create desirable products for their affluent customer base. - **Watchmaking:** Opportunity for watchmakers to collaborate with individuals impacted by specific conditions to create limited edition timepieces that raise funds for related charitable causes. - **Fashion and Accessories:** Brands in the fashion and accessories industry can prioritize social responsibility by collaborating with charitable causes and designing exclusive products that make a difference. ## Related on Trend Hunter - [Luxe Horological Collaborations](https://www.trendhunter.com/trends/louis-vuitton-de-bethune-varius-project.md) - [Luxe Mechanical Watches](https://www.trendhunter.com/trends/lvdb03-louis-varius-project.md) - [Mesmerizing Fashion House Timepieces](https://www.trendhunter.com/trends/louis-vuitton-escale.md) - [Funk-Inspired Luxury Timepieces](https://www.trendhunter.com/trends/tambour-street-diver.md) - [Collaborative Intricate Timepieces](https://www.trendhunter.com/trends/lvkv02-gmr-6.md) - [High-Fashion Timepiece Models](https://www.trendhunter.com/trends/louis-vuitton-tambour-collections.md) - [Reinterpreted Luxury Watches](https://www.trendhunter.com/trends/louis-vuitton-monterey.md) - [Artistic Architectural Timepieces](https://www.trendhunter.com/trends/louis-vuitton-tambour-moon-flying-tourbillon.md) - [High-End Jewelry Collections](https://www.trendhunter.com/trends/pure-v.md)