# Scandalous Imprisonment Shoots 'Only the Handsome Will Survive' in GQ Style Russia is Smokin' By Marissa Brassfield | Published 2010-04-04 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/only-the-handsome-will-survive References: [yvymag](http://www.yvymag.com/2010/04/alex-bego-vadim-galaganov/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20YvyMag%20YVY%20MAG) & [gq](http://www.gq.com/) After seeing 'Only the Handsome Will Survive' in GQ Style Russia's Spring/Summer 2010 issue, I think I need a cold shower. Photographer Alex Bego captured models Ian, Alexander, Leonid Petukhov, and Valentin Ponomarenko as [hot underwear-clad prisoners](https://www.trendhunter.com/trends/zhilyova) under the guard of Alina Abuzyarova. Stylist and director Vadim Galaganov is to credit for this [scandalous shoot](https://www.trendhunter.com/trends/songs-of-siren), which sees the subservient prisoners doing Abuzyarova's bidding. If [gorgeous men](https://www.trendhunter.com/trends/luxury-menswear-campaign) are to be put under lock and key, as GQ Style Russia posits in 'Only the Handsome Will Survive,' I won't mind. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 95% | Activity: 100% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Scandalous Imprisonment Shoots:** The trend of scandalous imprisonment shoots presents an opportunity for fashion brands to push boundaries and create provocative campaigns. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage the scandalous imprisonment shoot trend to break conventions and attract attention to their brands. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Queer Wool Runway Looks](https://www.trendhunter.com/trends/i-wool-survive.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md)