# NYC Rooftop Shoots The ONLY NY 2011 Lookbook Shows Pride for the Big Apple By Matt Ho | Published 2011-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/only-ny-2011-lookbook References: [english.mashkulture.net](http://english.mashkulture.net/2011/03/28/only-ny-2011-ao-lookbook/) & [onlynylives](http://onlynylives.com/store-collections/ao-2011) The ONLY NY 2011 lookbook shows off the new collection from the brand for the upcoming season. The images depict several models posing in various parts of [the Big Apple](https://www.trendhunter.com/trends/bergdorf-goodmans) (which is fitting considering the brand's name). The outfits from the ONLY NY 2011 lookbook are all about casual-wear with a minimalist nature. ONLY NY presents a variety of [simple tees and sweaters](https://www.trendhunter.com/trends/creative-class-uniform) with the brand's typography and other simple graphics such as trucks and bicycles printed on them. There are also numerous caps available in the style of [snapbacks, panels and hunting flaps](https://www.trendhunter.com/trends/topologie-1). Accessories include stickers, pins and coffee cups. The clothes featured in the ONLY NY 2011 lookbook are currently available for purchase on the brand's website. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 9% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Casual-wear:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for casual-wear to meet the growing demand for ethical fashion. - **Minimalist Graphics:** Disruptive innovation opportunity: Create customizable minimalist graphics for clothing using AI and machine learning algorithms for personalized fashion experiences. - **Streetwear Accessories:** Disruptive innovation opportunity: Integrate augmented reality (AR) technology into streetwear accessories to provide interactive and immersive shopping experiences. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Implement blockchain technology to improve supply chain transparency and combat counterfeit products in the fashion retail industry. - **Graphic Design:** Disruptive innovation opportunity: Develop automated design tools that generate minimalist graphics for clothing to streamline the graphic design process. - **Augmented Reality:** Disruptive innovation opportunity: Create AR platforms and applications specifically tailored for streetwear accessories to enhance the online shopping experience. ## Related on Trend Hunter - [Limited-Edition Urban Sneakers](https://www.trendhunter.com/trends/uneek-sneaker.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Sporty Collaborative Fashion Capsules](https://www.trendhunter.com/trends/born-x-raised-1.md) - [NYC-Based Apparel Stores](https://www.trendhunter.com/trends/aviator-nation.md) - [Bright Showroom Research Libraries](https://www.trendhunter.com/trends/vowels.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Stylish Urban Picnic Apparel](https://www.trendhunter.com/trends/picnic-collection.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md)