# TV-Inspired Makeup Collections Rare Beauty Launches 'Only Murders in the Building' Cosmetic Duo By Grace Mahas | Published 2024-08-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/only-murders-in-the-building-cosmetic-duo References: [rarebeauty](https://www.rarebeauty.com/collections/mabel-moras-must-haves) [Rare Beauty](https://www.trendhunter.com/trends/rare-beauty-4) is set to unveil a limited-edition makeup set inspired by the hit [Hulu](https://www.trendhunter.com/trends/profile-linking) series "Only Murders in the Building." The 'Mabel Mora's Go-To Duo' captures the essence of Selena Gomez's character, offering fans a chance to emulate her signature look. This collaboration bridges the gap between entertainment and beauty, tapping into the growing trend of [TV-inspired cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection). The set features two key products: a new shade of Soft Pinch Liquid Blush in 'Resilience' and the Soft Pinch Tinted Lip Oil in 'Delight'. Priced at $41.00 CAD, the duo will be available from September 3rd on Sephora.ca and rarebeauty.com. To celebrate the launch, Rare Beauty is offering a promotional Mini Puffy Tote Keychain with purchases over $50 from August 27th-30th. This limited-time offer adds value for consumers while encouraging higher spending, a strategy increasingly employed by beauty brands to boost engagement and sales. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 82% | Freshness: 27% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Show-inspired Cosmetics:** Cosmetic collections themed around popular TV shows provide a unique way to blend entertainment with beauty products. - **Celebrity-driven Beauty Collaborations:** Leveraging celebrity personas and their associated roles in TV shows to create makeup lines captures a devoted fan base looking to emulate their favorite stars. - **Limited-edition Makeup Sets:** Exclusive, time-sensitive makeup releases create a sense of urgency and exclusivity, driving consumer engagement and higher sales. ### Where This Applies - **Beauty and Cosmetics:** The fusion of TV themes and makeup products propels innovation within the beauty industry, enticing new customer segments. - **Entertainment Marketing:** Collaborations between TV shows and beauty brands illustrate the power of cross-industry marketing strategies to capture broad audience interest. - **Retail and E-commerce:** Limited-time promotional offers in conjunction with new product launches stimulate consumer purchasing behavior online and in-store. ## Related on Trend Hunter - [Purpose-Driven Beauty Collections](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo.md) - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [Seasoning-Inspired Beauty Sets](https://www.trendhunter.com/trends/rare-beauty-x-tajin.md) - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Streaming Series Makeup Ranges](https://www.trendhunter.com/trends/revolution-x-emily-in-paris-collection.md) - [Comedy Horror Cosmetics](https://www.trendhunter.com/trends/nyx-cosmetics-x-wednesday.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [K-Beauty Streaming Series Cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection.md)