# Science Fiction Concert Branding Non-Format Creates the Identity for the Only Connect Festival By Jamie Danielle Munro | Published 2014-05-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/only-connect-festival References: [designboom](http://www.designboom.com/art/connect-festival-of-sound-2014-identity-by-non-format-05-30-2014/) & [non-format](http://non-format.com/) The Only Connect Festival worked with branding agency Non-Format to come up with various ways to convey the theme of J.G. Ballard, a science fiction writer from Britain. An interesting choice for the theme of a music festival, the team behind the concept wanted the branding to convey this idea of science fiction in an interesting way. As such, agency Non-Format came up with the premise to include a futuristic version of Oslo's skyline, representing it in alternative [geometric shapes and patterns](https://www.trendhunter.com/trends/what-are-you-looking-at). [Bright colors](https://www.trendhunter.com/trends/craig-karl2) were also used such as reds and blues, and the words J.G. Ballard can be seen on different promotional material. While this is a slightly different theme for the Only Connect Festival, Non-Format did a great job with realizing its science fiction nature. Photo Credits: [designboom](http://www.designboom.com/art/connect-festival-of-sound-2014-identity-by-non-format-05-30-2014/), [non-format](http://non-format.com/) ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Science Fiction Branding:** Branding agencies can explore the use of science fiction themes to create innovative branding concepts for music festivals and other events. - **Geometric Shapes in Branding:** Using alternative geometric shapes and patterns in branding designs can create a unique and attention-grabbing visual identity. - **Bright Colors in Branding:** Incorporating bright and bold colors in branding can help create a memorable and eye-catching visual identity. ### Sectors Adopting This - **Music Festivals:** Music festival organizers can explore the use of science fiction themes in their branding to create a unique and innovative festival experience. - **Branding and Advertising:** Branding and advertising agencies can utilize geometric shapes and bright colors in their designs to create disruptive and memorable visual identities for their clients. - **Science Fiction Entertainment:** There is potential for growth in the science fiction entertainment industry by exploring and capitalizing on the growing interest and fascination in the science fiction genre. ## Related on Trend Hunter - [Dynamic Miniature Music Stages](https://www.trendhunter.com/trends/future-fan-stage.md) - [Design Sound Festivals](https://www.trendhunter.com/trends/contributions-festival-2.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Branding Game Interfaces](https://www.trendhunter.com/trends/monday-nights.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Inflatable-Orb Stage Set Designs](https://www.trendhunter.com/trends/whomadewho.md) - [Sci-Fi Coastal Hotel Concepts](https://www.trendhunter.com/trends/epicon.md) - [Music Festival Bright Pavilions](https://www.trendhunter.com/trends/reright-design.md)