# Free-From Frozen Yogurts Only By Nature's Products Do Away with Added Sugars, Gluten and More By Laura McQuarrie | Published 2016-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/only-by-nature References: [onlybynature](http://www.onlybynature.com/about-us/) & [foodbev](http://www.foodbev.com/news/winners-of-the-world-dairy-innovation-awards-2016-announced/) Only By [Nature's](https://www.trendhunter.com/trends/fungi-based-yogurt) frozen yogurts are gluten-free, vegetarian, free from added sugars and boast less than 3% fat. As such, Only By Nature boasts that it makes "the healthiest frozen yogurt in the UK." These low-calorie frozen yogurts come in a range of five flavors, including Coffee Mocha, Apple & Cinnamon and Summer Berry. The [frozen yogurt products](https://www.trendhunter.com/trends/frozen-yogurt-cakes) from Only By Nature were recognized as winners of the Best Dairy Product That is "Free-From" category at the 2016 World Dairy Innovation Awards. Many of today's health-conscious consumers are on the lookout for food and beverage products with [clean ingredient lists](https://www.trendhunter.com/trends/onken-naked-big-pots) and labels that will quickly help them assess if a product will support their eating and lifestyle choices. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 42% | Activity: 22% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Clean Ingredient Labels:** Opportunity for companies to develop food and beverage products with transparent and clean ingredient lists. - **Health-conscious Products:** Opportunity to cater to the growing demand for healthier food and beverage options. - **Free-from Foods:** Opportunity to create products that are free from common allergens and dietary restrictions. ### Where This Applies - **Frozen Yogurt:** Disruptive innovation opportunity to develop frozen yogurt products that are low in calories and free from added sugars and gluten. - **Dairy:** Opportunity for dairy companies to create innovative and healthier products with clean ingredient labels. - **Food and Beverage:** Opportunity for companies in the food and beverage industry to develop and market health-focused products. ## Related on Trend Hunter - [Health-Friendly Frozen Yogurts](https://www.trendhunter.com/trends/better-for-you-frozen-yogurt.md) - [No-Sugar-Added Yogurt Alternatives](https://www.trendhunter.com/trends/nosugaradded-yogurt-alternative.md) - [Low-Sugar Frozen Yogurt Bars](https://www.trendhunter.com/trends/enlightened-greek-yogurt-bars.md) - [Better-For-You Frozen Yogurts](https://www.trendhunter.com/trends/dongwon-fb.md) - [Vegan Probiotic Yogurt Products](https://www.trendhunter.com/trends/oat-kefir-yorgut.md) - [Fermented Frozen Yogurt Treats](https://www.trendhunter.com/trends/wild-about-mixmi-froyo.md) - [Fungi-Based Yogurts](https://www.trendhunter.com/trends/fungi-based-yogurt.md) - [Health-Conscious Greek Yogurt Treats](https://www.trendhunter.com/trends/greek-style-yoghurt-ice-cream.md) - [Greek Frozen Yogurt Pints](https://www.trendhunter.com/trends/greek-frozen-yogurt-pints.md)