# $2400 Box of Chocolate Bespoke Personalized Chocolates By Dee Sandin | Published 2008-04-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/only-240000-a-box-dahling-sir-hans-sloane-bespoke-personalized-chocolates References: [luxist](http://www.luxist.com/2008/03/30/sir-hans-sloane-bespoke-chocolates/) & [sirhanssloane](http://www.sirhanssloane.com/bespoke/) Hi, my name is Dee and I am a...gasp.. a chocolate freak. Now I have to work twice as hard at Trend Hunter to get $2,400 for a box of chocolates. Not just any chocolate mind you. The [Bespoke Chocolates](https://www.trendhunter.com/trends/couture-technologies) service from Sir Hans Sloane Chocolate and Champagne House is about mixing and making [personalized chocolates](https://www.trendhunter.com/trends/delysia-chocolatier-valentines-day). No two patrons have the same formula. To get this supreme delight you begin by making an appointment, go to a series of interviews, (do you chew your "chocolat" or suck it slowly?) then followed by a series of tastings, (I volunteer if you can't make it!) and finally the delivery of 60 chocolates by [master chocolatier](https://www.trendhunter.com/trends/european-truffles) Bill McCarrick. They are displayed in a handmade rosewood-and-maple inlaid box. You receive a copy of the chocolate tasting consultations plus a backup box of an extra 60 chocolates. Back up chocolate... oh yes...just laddle it on me Baby! ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 42% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bespoke Personalized Chocolates:** Opportunity for businesses to create personalized chocolate experiences for customers, offering unique flavors and combinations. - **Ultra-luxury Chocolates:** Demand for high-end, expensive chocolates that offer a premium experience and exclusivity. - **Experiential Chocolate Tastings:** Growing trend of immersive chocolate tasting experiences, where customers can engage with experts and discover new flavors. ### Who This Affects Most - **Chocolatiers:** Chocolatiers can offer bespoke chocolate services, creating personalized experiences for their customers and tapping into the premium chocolate market. - **Luxury Goods:** Opportunity for luxury goods industry to incorporate ultra-luxury chocolates as a high-end addition to their product offerings, targeting affluent consumers. - **Event Planning:** Event planners can incorporate experiential chocolate tastings as a unique and indulgent offering for clients, adding a luxurious touch to events. ## Related on Trend Hunter - [Bite-Sized Dubai-Style Chocolate Gifts](https://www.trendhunter.com/trends/dubai-chocolate-gift-box.md) - [Luxurious Chocolate Tasting Kits](https://www.trendhunter.com/trends/chocolate-coffee-tasting.md) - [Extravagant Chocolate Bars](https://www.trendhunter.com/trends/extrtavagant-chocolate.md) - [Luxury Chocolatier Advent Calendars](https://www.trendhunter.com/trends/2025-vosges-hautchocolat-advent-calendar.md) - [Chocolate Chess Sets](https://www.trendhunter.com/trends/compartes-chocolate-chess.md) - [Rich Chocolate-Enrobed Macarons](https://www.trendhunter.com/trends/chocolate-dipped-macarons.md) - [Luxe Multidimensional Chocolates](https://www.trendhunter.com/trends/abu-dhabi-chocolate.md) - [Seasonal Luxury Chocolates](https://www.trendhunter.com/trends/christmas-chocolate-1.md) - [Tiered Pricing Chocolate Gifts](https://www.trendhunter.com/trends/holiday-treat-collection.md)