# Premium On-Location Experiences Bruin Sports Capital Dictates the Official Hospitality of the NFL By Kalin Ned | Published 2019-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/onlocation-experience References: [nflonlocation](https://nflonlocation.com) & [bruinsportscapital](http://bruinsportscapital.com/projects/on-location-experience/) On-location experience is key in shaping sports events in the minds of attendees. In addition, it guarantees a stronger return rate. With a slogan of "Don't Dream It. Live it," the [NFL](https://www.trendhunter.com/trends/applebees-3) gives fans priority access to top events during the season, as well as other exclusive benefits like special pre-game parties and ticket verifications with exact seat locations. To amplify the luxury of the on-location experience, [Bruins Sports Capital](https://www.trendhunter.com/trends/dryhopped-pilsner) and the NFL employ [live entertainment and celebrity chefs](https://www.trendhunter.com/trends/playbook-commons). Personalization is important as well. The Official Hospitality program features a Dedicated Experience Manager that helps individuals select "the perfect NFL experience," while a team of event and travel specialists assist with further opportunities to "enhance your weekend." ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **On-location Personalized Experience:** Augmented reality technologies can be used to personalize on-location experiences and offer personalized recommendations to enhance user experience. - **Live Entertainment Integration:** Utilizing technology in on-location experiences such as interactive digital boards and audiovisual effects are some of the innovative ways to create a memorable experience for fans. - **Event and Travel Collaboration:** Partnering with travel companies for transportation and accommodation services can be a game-changer in providing even more personalized and convenience-focused on-location experiences. ### Who This Affects Most - **Sports/hospitality Industry:** Sports franchises can leverage on-location personalized experiences and live entertainment integration to increase fan engagement and return rates. - **Travel Industry:** Partnering with the sports industry for on-location event services and accommodation services can significantly enhance the customer experience. - **Technology Industry:** Utilizing augmented reality technologies and interactive digital boards and audiovisual effects in creating on-location experiences can be a disruptive innovation opportunity for the tech industry. ## Related on Trend Hunter - [Sporting Event-Focused Experiences](https://www.trendhunter.com/trends/big-game-ticketed-experience.md) - [Celeb-Hosted Super Bowl Parties](https://www.trendhunter.com/trends/rob-gronkowski.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Vegas-Inspired Dining Experiences](https://www.trendhunter.com/trends/tost-by-tostitos.md) - [Sponsored Tailgating Events](https://www.trendhunter.com/trends/popeyes-x-doordash-wing-truck.md) - [Local Eatery-Elevated Soda Campaigns](https://www.trendhunter.com/trends/super-bowl-lix.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md) - [NFL Restaurant Promotions](https://www.trendhunter.com/trends/applebees-3.md) - [Football-Centric Home Improvement Partnerships](https://www.trendhunter.com/trends/earn-your-sunday.md)