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# Plant-Themed Retailer Workshops
The Sill's Online Workshops Include Free and Paid Virtual Events

By Jana Pijak | Published 2020-09-22 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/online-workshops
References: [thesill](https://www.thesill.com/collections/workshops)

The Sill's online workshop series includes both free and paid tutorials -- priced at $10 per ticket on average -- that take participants through key topics like plants 101, plant care, the art of potting and more.

The Sill's "mission is to make the experience of discovering the perfect [potted plants](https://www.trendhunter.com/trends/target-good-little-garden) as wonderful as the plants themselves" and is dedicated in "offering products and services that fit with your personal style, your lifestyle, and your budget."

In light of the COVID-19 pandemic, the retailer's [online workshops](https://www.trendhunter.com/trends/digital-storefronts) were launched in place of its popular in-store events. As a result of social distancing measures and a pause of in-person events, many businesses are taking [branded workshops online](https://www.trendhunter.com/trends/gap-workshop) and are finding value in virtual marketing thanks to its safe and cost-effective model.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 58% | Activity: 75% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home)

## Key Themes

### What Makes This Trend Stand Out

- **Virtual Workshops:** Retailers are taking branded workshops online and finding value in virtual marketing, creating opportunities for virtual event platforms and tools.
- **Indoor Gardening:** The popularity of plant-themed workshops suggests a growing interest in indoor gardening, providing opportunities for plant retailers, gardening tools and accessories manufacturers.
- **Personalized Home Decor:** The Sill's mission of offering products and services that fit personal style and budget suggests an opportunity for personalized home decor solutions for retailers and e-commerce companies.

### Sectors Adopting This

- **Virtual Event Platforms:** The increasing demand for virtual workshops presents an opportunity for virtual event platforms and tools to provide a safe and cost-effective marketing solution for businesses.
- **Plant Retailers:** The growing interest in indoor gardening and plant care workshops presents an opportunity for plant retailers to expand their product offerings and services.
- **Home Decor:** The focus on offering personalized products and services in home decor suggests an opportunity for retailers and e-commerce companies to provide personalized home decor solutions.

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