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# Pizza Chain Wedding Registries
Domino's Now Offers Its Own Online Wedding Registry for Couples

By Katherine Pendrill | Published 2017-02-13 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/online-wedding-registry
References: [brandeating](http://www.brandeating.com/2017/02/dominos-now-offers-wedding-registry-for-pizza-lovers.html) & [dominosweddingregistry](https://dominosweddingregistry.com/)

For couples who share a deep love of pizza, [Domino's](https://www.trendhunter.com/trends/eau-de-passion) has launched its very own online wedding registry. Whether it is for the bachelorette party or the big day itself, pizza-loving brides and grooms can ensure that they get to enjoy a delicious slice on their special day.

Domino's online wedding registry is a handy tool "for couples who prefer delicious melty cheese to crystal gravy boats." Couple simply create a new registry and choose their [pizza of choice](https://www.trendhunter.com/trends/pizza-charcuterie). They can then choose their ideal pizza-feasting occasion from options such as 'The Wedding Night,' 'Cater the Bachelorette Party' or 'Thank You Card-a-thon.' Couples can then share their registry on social media so that wedding guests can contribute. Finally, all gifts are sent to the couple as Domino's eGift cards for easy spending.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 26% | Activity: 40% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Online Wedding Registries:** Disruptive innovation opportunity: Develop a platform that allows couples to create customizable online wedding registries for niche interests.
- **Food-based Wedding Registries:** Disruptive innovation opportunity: Create a platform for couples to create wedding registries focused on their favorite food and dining experiences.
- **Social Media Sharing of Wedding Registries:** Disruptive innovation opportunity: Build a social media integration tool that allows couples to easily share their wedding registries with friends and family.

### Industries Being Reshaped

- **Food and Beverage:** Disruptive innovation opportunity: Develop new and innovative ways for restaurants and food chains to tap into the wedding market by offering unique food-based services.
- **E-commerce:** Disruptive innovation opportunity: Create a specialized e-commerce platform that caters to unique wedding registry preferences, such as niche food items and experiences.
- **Social Media Marketing:** Disruptive innovation opportunity: Develop social media marketing strategies and tools specifically tailored for wedding vendors, allowing them to target couples with personalized and unique registry options.

## Related on Trend Hunter

- [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md)
- [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md)
- [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md)
- [Experiential Wedding Registry Gifts](https://www.trendhunter.com/trends/tinggly-and-the-knot.md)
- [Vegas-Themed Wedding Packages](https://www.trendhunter.com/trends/vegasthemed-wedding-package.md)
- [Dip-Themed Wedding Ceremonies](https://www.trendhunter.com/trends/dip-themed-wedding.md)
- [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md)
- [Pepperoni-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-passion.md)
- [Cheeky Emergency Pizza Campaigns](https://www.trendhunter.com/trends/emergency-pizzas.md)
