# Shopping Forecast Infographics Researchers Dissect Online vs In-Store Shopping Patterns By Elise Ying-Hei Ho | Published 2012-12-10 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/online-vs-instore-shopping References: [visual.ly](http://visual.ly/crack-holiday-shopping-code) Online vs in-store shopping is an ongoing debate as to which one is more effective but as technology advances, more businesses are trying to expand their Internet presence via [online shopping](https://www.trendhunter.com/trends/ecommerce-discovery). Though some people still find it a little scary to shop on the Internet, companies are focusing on gathering shoppers online with new deals that are only available on their Web site. In the Crack the Holiday Shopping Code infographic, researchers forecast that in 2016, there will be approximately 45% more online shoppers than 2012 with 90% of them finding their results on [Google](https://www.trendhunter.com/trends/search-engine-1). Though not to discourage in-store shoppers, businesses are making the utmost effort in creating a convenient hassle-free experience for consumers that seamlessly weaves the two methods together. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### Key Themes Behind This Trend - **Rise-of-online-shopping:** The forecast predicts a 45% increase in online shoppers by 2016, creating opportunities for businesses to enhance their online presence and attract more customers. - **Cyber-monday-sales:** With an increasing number of online shoppers finding results on Google, businesses can leverage this trend by offering exclusive deals and discounts on their websites. - **Seamless-in-store-online-experience:** Businesses are focusing on creating a convenient and hassle-free experience that integrates both online and in-store shopping, presenting opportunities for seamless customer journeys. ### Where This Applies - **E-commerce:** The rising trend of online shopping calls for businesses to invest in e-commerce platforms and optimize their online presence to meet growing customer demands. - **Online Advertising:** With 90% of online shoppers finding results on Google, businesses can seize opportunities in online advertising to reach and attract their target audience effectively. - **Retail Technology:** The demand for a seamless in-store and online experience presents opportunities for the development and implementation of innovative retail technologies. ## Related on Trend Hunter - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Boomer-Focused Grocery Services](https://www.trendhunter.com/trends/post-covid.md) - [AI Retail Forecasts](https://www.trendhunter.com/trends/ai-will-reshape-commerce.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Agentic Shopping Experiences](https://www.trendhunter.com/trends/buy-with-ai.md) - [Transparency Driven Shoppers](https://www.trendhunter.com/trends/px-pulse.md) - [Conscious Shopping Assistants](https://www.trendhunter.com/trends/better-buy.md)