# Corporate Video Subscriptions This YouTube Network Shows New Venues in Online Video Monetization By Alyson Wyers | Published 2015-03-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/online-video-monetization References: [adage](http://adage.com/article/media/awesomenesstv-plans-subscription-business-hearst-deal/296209/) Following DreamWorks's acquisition of [YouTube](https://www.trendhunter.com/trends/youtube1) network AwesomenessTV, Hearst just bought a 25% stake, clearly gunning for online video monetization. Once just a place were people could upload vlogs and cat videos in their free time, YouTube has become not just an Internet community of content creators, but a business platform. With [YouTubers](https://www.trendhunter.com/trends/youtube-affiliate-finder) like Tyler Oakley, Grace Helbig, Zoe Sugg and others leveraging their millions of viewers into a lucrative career, the social media channel has been a focus for advertising revenue for a while. Currently AwesomenessTV's online video monetization works through advertisers and other media companies. Sponsorship deals are also extremely common in this world. Noticing this channel's potential, companies like Hearst Corp. and [DreamWorks Animation](https://www.trendhunter.com/trends/boxlunch-celebrates-dreamworks-animation-films) see a subscription business in the future. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 22% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Related on Trend Hunter - [Creator-Focused Monetization Platforms](https://www.trendhunter.com/trends/headquarterz.md) - [Short Video Monetization Tools](https://www.trendhunter.com/trends/youtube-affiliate-finder.md) - [Elevated Video Content Monetization](https://www.trendhunter.com/trends/video-content-monetization.md) - [Video Streaming NFT Integrations](https://www.trendhunter.com/trends/youtube1.md) - [Accessible Video Podcasts](https://www.trendhunter.com/trends/video-podcast.md) - [Monetizable Video Hosting Services](https://www.trendhunter.com/trends/squarespace-video-playback.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [App-Backed Streaming Bundles](https://www.trendhunter.com/trends/primetime-channels.md) - [Social Video Sponsorship Platforms](https://www.trendhunter.com/trends/thoughtleadersio.md)