# Online Stores Offline Is @Cosme Cosmetics E-Store Pioneering Next Gen Retail? By Vincent Salera | Published 2009-03-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/online-stores-going-offline-tokyo-cosmetics-e-store-setting-the-trend References: [daylife](http://www.daylife.com/topic/KDDI) It was just a matter of time before online stores would go offline. One of the advantages of the internet is the ability to create a virtual online brand and not only sell thousands of products, but also to help build a loyal client base. @Cosme, a Japanese online cosmetics store, began as an [Amazon](https://www.trendhunter.com/trends/amazon-ads)-like e-commerce site and ranked as the favorite compared to all other major Japanese cosmetic products. With cosmetics selling like hotcakes, the company launched its first brick-and-mortar store, while still maintaining the same user-ranking practices you would find on amazon.com or ebay. Imagine a [Facebook](https://www.trendhunter.com/trends/allinone-beauty-platform) lounge! Now there’s a place for “social” people to chill out. Come to think of it, the TrendHunter lounge sounds even better! ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 8% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Online-to-offline Retail:** @Cosme's offline store-after launching a successful online cosmetics store-is indicative of a burgeoning trend in creating a hybrid shopping experience. - **Ranking Algorithms in Brick-and-mortar:** @Cosme's popularity ranking system from its online store could revolutionize physical store retail and help personalize consumer experiences. - **Virtual-to-real Brand Building:** Online stores that successfully transition their brand to an offline space can create a unique brand experience that bridges the gap between virtual and real worlds. ### Where This Applies - **Cosmetics Retail:** @Cosme's successful implementation of an online-to-offline strategy to sell cosmetics, indicates an innovative trend in the industry. - **E-commerce Platforms:** E-commerce companies can learn from the success of @Cosme's offline store and consider implementing similar hybrid strategies. - **Brick-and-mortar Retail:** Traditional retail companies could consider integrating algorithms similar to @Cosme's customer ratings to enhance customer experiences and build brand affinity. ## Related on Trend Hunter - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Australian Beauty Store Expansions](https://www.trendhunter.com/trends/adore-beauty.md) - [Interactive Cosmetics Retail Stores](https://www.trendhunter.com/trends/interactive-cosmetics-retail-stores-watsons-upgrades-its-stores-for-gen-z-a.md) - [Multi-Sensory Flagship Stores](https://www.trendhunter.com/trends/kate-shibuya.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [Live Shopping Flagships](https://www.trendhunter.com/trends/outlandish.md)