# Virtual Shopping Street Platforms Orchard Mile Lets You Build Your Own Online Shopping Street By Alyson Wyers | Published 2017-10-24 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/online-shopping-street References: [fastcompany](https://www.fastcompany.com/40484447/this-luxury-e-tailer-lets-customers-build-their-own-shopping-street) & [orchardmile](https://orchardmile.com/) As retailers continue to seek ways to bridge the gap between in-person engagement at brick and mortar stores and the convenience of [shopping online](https://www.trendhunter.com/trends/aipowered-shopping-platform), this luxury "e-tailer" allows customers to build their own online shopping street. The My Mile platform from Orchard Mile mimics the real-life experience of walking down the street and going into every designer's shop. Customers can click on their favorite brands to see personalized picks. Unlike other [luxury retail websites](https://www.trendhunter.com/trends/multibrand-shopping-and-ordering), this online shopping street builder enables you to choose from a designer's whole collection instead of a more curated approach from competitors Net-a-Porter or 24 Sevres. You can also go straight to your favorite designers instead of having to scroll through editors' picks. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 98% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Virtual Shopping Street Platforms:** Disruptive innovation opportunity: Creating a virtual shopping experience that mimics the real-life experience of walking down the street and going into every designer's shop. - **Personalized Picks:** Disruptive innovation opportunity: Offering personalized product recommendations based on customer preferences and browsing behavior. - **Expanded Product Selection:** Disruptive innovation opportunity: Providing access to a designer's whole collection instead of a more limited curation of products. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Developing virtual shopping platforms that enhance customer engagement and provide a seamless online shopping experience. - **Fashion and Luxury Retail:** Disruptive innovation opportunity: Utilizing virtual shopping street platforms to offer personalized shopping experiences and expand product offerings beyond what traditional retailers can provide. - **Technology:** Disruptive innovation opportunity: Creating innovative technologies and platforms to support virtual shopping street experiences and enhance the online shopping experience. ## Related on Trend Hunter - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Members-Only Retail Platforms](https://www.trendhunter.com/trends/mile.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/beamble.md) - [Digital Mall Product Directories](https://www.trendhunter.com/trends/westland-mall.md) - [Whimsical Virtual Beauty Shops](https://www.trendhunter.com/trends/laneige-virtual-world.md) - [Luxury E-Commerce Apps](https://www.trendhunter.com/trends/ecommerce-apps.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md)