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# Product Customization Platforms
Hatch's Compass Shows the Many Ways You Can Personalize Items

By Laura McQuarrie | Published 2014-04-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/online-shopping-platform
References: [hatch.co](https://www.hatch.co/compass) & [hatch.co](https://www.hatch.co/categories/home)

[Hatch.co](https://www.hatch.co/) is an online shopping platform that’s like a cross between offering the unique handmade crafts on Etsy and the endless sources of DIY inspiration you can find on Pinterest. As of today, Hatch launched 'Compass,' a tool that suggests multiple ways you can customize products like jewelry and home decor.

To make finding customizable items as easy as possible, Hatch’s [Compass](https://www.hatch.co/compass) provides four simple starting points and categorizes products that can be personalized with your own text, pictures, location or a meaningful date.

Compass was implemented because Hatch found that 95% of its shoppers were more likely to make their second purchase from the site in a different category, showing that its consumers are more likely to venture into different product categories when customization options are clearly presented to them.

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 49% | Activity: 85% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Customization](https://www.trendhunter.com/customization)

## Key Themes

### Key Themes Behind This Trend

- **Product Customization:** Hatch's Compass tool suggests multiple ways to customize products like jewelry and home decor, catering to the growing demand for personalized items.
- **Online Shopping Platforms:** Platforms like Hatch.co that offer product customization options are gaining popularity as consumers seek unique and personalized shopping experiences.
- **Customer Engagement:** By providing customizable options, platforms like Hatch.co can engage customers and encourage repeat purchases in different product categories.

### Where This Applies

- **E-commerce:** E-commerce platforms that offer customization features have the potential to disrupt traditional retail models and attract a broader audience.
- **Handmade Crafts:** The handmade crafts industry can benefit from product customization platforms like Hatch.co, as it allows makers to offer personalized options for their products.
- **DIY Inspiration:** Platforms like Hatch.co that provide endless sources of DIY inspiration can disrupt the traditional crafting industry and empower individuals to create personalized items.

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