# Abandoned Shopping Cart Ads 'RetailMeNot' Humorously Depicts Unpurchased Online Shopping Carts By Riley von Niessen | Published 2016-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/online-shopping-cart References: [adweek](http://www.adweek.com/adfreak/yr-imagines-sad-wasteland-all-those-shopping-carts-youve-abandoned-online-172920) & [retailmenot](https://www.retailmenot.com/) 'RetailMeNot,' a web-based discount store, got help from advertising agency 'Y&R New York' in creating two short commercials that show consumers what it imagines [online shopping carts](https://www.trendhunter.com/trends/roulette-carts) that were left behind to look like. The first begins with somber music playing as randomly placed carts are focused in on -- appearing in parking lots, sidewalks, beaches, forests and containing everything from a washing machine to a delivery boy. At the end, it pans to man who's shopping through RetailMeNot's [mobile app](https://www.trendhunter.com/trends/paypal-checkout), which notes that his online shopping cart is full of products he'd like. Following this are the words "Never abandon a cart again" and "Deals, Coupons and more are everywhere you shop." The other commercial shows a woman [window-shopping for a purse](https://www.trendhunter.com/trends/asda-red-baskets). She falls in love with one upon sight, only to see a hefty price that deters her. She goes on the company's app as well, where she finds the same purse for a lower price. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 33% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Online Shopping Carts:** Opportunity for disruptive innovation: Develop technology that automatically suggests alternative products or discounts to prevent online shopping cart abandonment. - **Mobile Shopping Apps:** Opportunity for disruptive innovation: Create an app that provides real-time price comparisons and notifies users when the items in their online shopping cart are available at a lower price. - **Personalized Shopping Experience:** Opportunity for disruptive innovation: Develop AI algorithms that analyze user preferences and recommend products to enhance the online shopping experience. ### Who This Affects Most - **E-commerce:** Opportunity for disruptive innovation: Implement interactive chatbots to provide personalized assistance and product recommendations, reducing online shopping cart abandonment. - **Advertising:** Opportunity for disruptive innovation: Utilize augmented reality (AR) technology to create immersive and interactive advertisements that engage consumers and encourage them to make purchases. - **Technology:** Opportunity for disruptive innovation: Develop AI-powered predictive analytics tools to analyze consumer behavior and anticipate their shopping preferences, reducing online shopping cart abandonment. ## Related on Trend Hunter - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Offline Shopping Campaigns](https://www.trendhunter.com/trends/shop-offline.md) - [Anthropomorphic Store Campaigns](https://www.trendhunter.com/trends/short-social-films.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [Gamified Shopping Carts](https://www.trendhunter.com/trends/smart-shopping-cart-1.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md)