# Ecommerce Site Statistics An Online Shop Design Layout Can Impact How Much Consumers Spend By Gil Cohen | Published 2013-09-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/online-shop-design References: [invesp](http://www.invesp.com/design-trends.jpg) Taking a look at the online shop design features of the top 200 ecommerce websites, Invesp brings all the visual statistics in this [online shopping infographic](https://www.trendhunter.com/trends/checkstat). The way a website functions and looks plays a huge role in attracting and repelling consumers, sometimes even outweighing the attraction of the types of products being offered. Areas that need to be focused on include the [shopping cart page](https://www.trendhunter.com/trends/smart-shopping-cart-1) and the 'continue shopping' buttons as well as the checkout page which should provide information such as estimated shipping times. This helpful statistical infographic reveals what the most popular [online shop designs](https://www.trendhunter.com/trends/ecommerce-platforms) look like so that other online businesses can compare notes and look for possible areas of improvement. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Mobile-first Design:** Optimizing online shop design for mobile devices is crucial in capturing mobile shoppers' attention and increasing conversion rates. - **Streamlined Checkout Process:** Simplifying the checkout process and providing clear information can reduce cart abandonment and improve overall user experience. - **Personalized User Experience:** Implementing personalized recommendations and tailored content can enhance engagement and drive repeat purchases. ### Where This Applies - **Ecommerce:** Ecommerce businesses need to continuously update and improve their online shop design to stay competitive in the ever-evolving digital landscape. - **Web Design:** Web design agencies can capitalize on the demand for optimized online shop design by offering tailored services and solutions. - **Customer Experience:** Companies specializing in customer experience management can help businesses optimize their online shop design to enhance customer satisfaction and loyalty. ## Related on Trend Hunter - [Checkout Optimization Tools](https://www.trendhunter.com/trends/ab-test-shopify.md) - [Transparency Driven Shoppers](https://www.trendhunter.com/trends/px-pulse.md) - [Digital Retailer Strategy Updates](https://www.trendhunter.com/trends/walmart-ecommerce-update.md) - [Social Media-Inspired eCommerce Features](https://www.trendhunter.com/trends/amazon-inspire.md) - [Mobile eCommerce Store Platforms](https://www.trendhunter.com/trends/online-store-builder-platform.md) - [Interactive Bag Visualizers](https://www.trendhunter.com/trends/bag-capacity-widget.md) - [Secure Streamlined Checkouts](https://www.trendhunter.com/trends/aasaan-checkout.md) - [App Strategy Insights](https://www.trendhunter.com/trends/screensdesign.md) - [Visual Merchandising Planning](https://www.trendhunter.com/trends/visual-merchandising-planning-with-visulon-inc.md)