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# Virtual Pride Events
The City of Toronto is Hosting an Online Pride Event for the Community

By Grace Mahas | Published 2020-07-07 | Social Media
Source: Trend Hunter, https://www.trendhunter.com/trends/online-pride
References: [pridetoronto](https://www.pridetoronto.com/virtualpride/)

In light of social distancing regulations put forth by the COVID-19 pandemic, the City of Toronto has opted to move the [Pride Parade](https://www.trendhunter.com/trends/celebratingyou-campaign) online. Virtual Pride leverages technology as a platform in order to highlight the talents of the [diverse LGBT2Q+ community](https://www.trendhunter.com/trends/apple-2025-pride-collection) to "bring a sense of belonging and community to those who need it most during this difficult period."

The Virtual Pride event includes [special events](https://www.trendhunter.com/trends/torontos-harbourfront-centre), weekly events, a 'Festival Saturday,' as well as a 'Stay Home Saturdays.' Other events include 'Sex Talk with Kat Kova,' 'The Queer Shopping Channel,' and a 'Lunch & Learn with Tennie Brown,' among other events. These were designed to continue celebrating the community even while lockdown regulations are keeping the community physically apart.

Image Credit: Pride Toronto

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 35% | Activity: 44% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia)

## Key Themes

### What's Driving This Trend

- **Virtual Events:** The rise of virtual events opens up opportunities for businesses to create innovative and engaging online experiences.
- **Community Building:** Technology allows for the creation of virtual communities that can provide support and a sense of belonging, even during physical separation.
- **Digital Experiences:** The shift to digital experiences presents a chance for industries to develop new ways of delivering products and services that cater to the changing consumer behavior.

### Who This Affects Most

- **Event Planning:** Event planners can embrace virtual events and explore new ways to create immersive and interactive experiences for participants, regardless of physical locations.
- **Technology:** The growing demand for virtual events and digital experiences opens up opportunities for tech companies to develop innovative platforms and tools that enhance online interactions and engagement.
- **Community Engagement:** Industries focused on community building can leverage technology to provide virtual spaces and online platforms that facilitate connection, support, and collaboration among community members.

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