# Virtual Pop-Up Shops Quilted Norther's Online Pop-Up Can Be Experienced in VR By Laura McQuarrie | Published 2016-09-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/online-pop-up References: [supercoolquiltednorthernpopupstore](http://supercoolquiltednorthernpopupstore.com/city/new-york) Even though Quilted Northern itself admits to National Toilet Paper Day being "the most forgettable holiday," it decided to create a unique online pop-up store in virtual reality to to drive online product sales. Rather than creating a physical pop-up space, the brand created a pop-up store so small, it had to be made like a tiny diorama. Even though consumers are not able to physically set foot in the stores, they are able to experience them through videos posted in 360 degrees on [YouTube](https://www.trendhunter.com/trends/creatorbacked-wellness-brands). These comical pop-up stores cleverly brand themselves as "[pop-up stores so small](https://www.trendhunter.com/trends/world-of-miniverse), they don't even have room for toilet paper." The marketing stunt takes advantage of a number of current fads in advertising, including the integration of [virtual reality technology](https://www.trendhunter.com/trends/snapchat-winter-village), pop-up spaces, online-only exclusivity and acknowledging quirky national holidays. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 30% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Marketing:** Creating virtual pop-up shops allows brands to leverage virtual reality technology to engage consumers in a unique and immersive way. - **Pop-up Shop Trend:** Creating comical pop-up stores that play on limited space offers brands an opportunity to generate buzz and create a sense of exclusivity. - **Online-only Exclusivity:** Using online pop-up stores allows brands to tap into the growing trend of online-only exclusivity, creating a sense of scarcity and urgency among consumers. ### Industries Being Reshaped - **Retail:** Brands can disrupt the retail industry by incorporating virtual reality into their marketing strategies and creating virtual pop-up shops to engage customers. - **Advertising:** Virtual pop-up shops present a disruption opportunity for the advertising industry by offering new ways to incorporate virtual reality technology into campaigns. - **E-commerce:** Online pop-up shops can disrupt the e-commerce industry by providing brands with a unique and interactive way to promote products and drive online sales. ## Related on Trend Hunter - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Digital Cosmetics Pop-Ups](https://www.trendhunter.com/trends/digital-pop-up.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Virtual Furniture Pop-Ups](https://www.trendhunter.com/trends/welcome-to-bloxburg.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Community Commerce Pop-Ups](https://www.trendhunter.com/trends/tiktok-shop-uk.md) - [Virtual Pop-Up Shop Apps](https://www.trendhunter.com/trends/pop-up-shop-app.md)