# Hybrid E-Commerce Shops Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web By Laura McQuarrie | Published 2014-08-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/online-physical-store References: [designtaxi](http://designtaxi.com/news/368244/In-Melbourne-A-Brick-And-Mortar-Shoe-Store-That-Only-Sells-Products-Online/) & [contemporist](http://www.contemporist.com/2014/08/11/sneakerboy-creates-a-real-world-online-store/) Sneakerboy Melbourne is an unusual shop that is an [online physical store](https://www.trendhunter.com/trends/apoc-london). The shop takes up a physical space and it is filled with sneakers that shoppers can try on, however, any of the shopping to be done at Sneakerboy Melbourne must be done online. The shop has two different spaces, including one for display and one that serves as a sitting area. With the aid of an app, consumers can browse prices and sizes by scanning the LED displays on shelves. When it's time to make a decision on a shoe, consumers can put through a shoe order by app or by one of the [iPads](https://www.trendhunter.com/trends/new-square-stand) located in-store. The premise behind the shop is to blend a brick and mortar location with the convenience of online shopping. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Hybrid E-commerce:** Combining the physical presence of a store with the convenience of online shopping. - **Interactive Retail Experiences:** Using technology and apps to enhance the shopping experience. - **Scan-to-buy Technology:** Allowing customers to easily browse and purchase products by scanning LED displays or using in-store devices. ### Industries Being Reshaped - **Retail:** Integrating physical and digital shopping experiences to create a seamless customer journey. - **Fashion:** Utilizing innovative technologies to improve the try-on and selection process for clothing and accessories. - **Technology:** Developing interactive tools and devices that enhance the retail experience and bridge the gap between physical and online shopping. ## Related on Trend Hunter - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Virtual Footwear Try-Ons](https://www.trendhunter.com/trends/try-on-tech.md) - [Next-Gen Sneaker Stores](https://www.trendhunter.com/trends/store-of-the-future-concept.md) - [AI-Assisted Retailer Websites](https://www.trendhunter.com/trends/lightspeed-showroom.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [Hybrid Gallery Shops](https://www.trendhunter.com/trends/apoc-london.md)