# Pay-What-You-Can Online Pharmacies Online Pharmacy Cabinet is Helping Public Safety Amid Covid-19 By Grace Mahas | Published 2020-04-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/online-pharmacy-cabinet References: [wearecabinet](https://wearecabinet.com/) & [wearecabinet](https://wearecabinet.com/) In wake of the COVID-19 pandemic, online pharmacy [Cabinet](https://www.trendhunter.com/trends/prescription-service), recently launched a new [pay-what-you-can program](https://www.trendhunter.com/trends/choose-a-price) policy to ensure that everyone can have the health essentials they need to feel prepared. The new online pharmacy provides over-the-counter medicines and hand sanitizer that can be shipped directly to homes in 2 to 3 days at accessible pricing as, according to the brand, Cabinet's products are on average 55% less than brand names. To help prevent the spread of the virus, Cabinet is offering consumers a preparedness kit that includes 2 Instant Hand Cleansers (70% alcohol content), 100 tablets of Acetaminophen, 48 soft gel tablets of Daytime Cold & [Flu](https://www.trendhunter.com/trends/indicaid-covid19flu-ab-home-test), and 48 soft gel tablets of Nighttime Cold & Flu — all for $30 USD. Image Credit: Cabinet ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 50% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Pay-what-you-can Programs:** Exploring pay-what-you-can business models can disrupt traditional pricing structures and increase accessibility to essential products and services. - **Direct-to-consumer Delivery:** Offering direct-to-consumer delivery can revolutionize the pharmacy industry by providing convenient and efficient access to medications and health essentials. - **Affordable Alternatives:** Creating affordable alternatives to brand-name products can disrupt the pharmaceutical market and promote greater affordability for consumers. ### Sectors Adopting This - **Pharmaceutical:** The pharmaceutical industry can benefit from implementing pay-what-you-can programs and direct-to-consumer delivery to improve accessibility and affordability. - **E-commerce:** The e-commerce industry can seize the opportunity to support online pharmacies and facilitate the delivery of health essentials directly to consumers' homes. - **Consumer Goods:** Consumer goods companies can explore the creation of affordable alternatives to brand-name products, offering consumers more accessible options in the market. ## Related on Trend Hunter - [Refillable Prescription Services](https://www.trendhunter.com/trends/prescription-service.md) - [eCommerce Medication Platforms](https://www.trendhunter.com/trends/goodrx-opill.md) - [Low-Cost Telehealth Pharmacy Brands](https://www.trendhunter.com/trends/redbox-rx.md) - [Sustainable Medication Expansions](https://www.trendhunter.com/trends/cabinet-health.md) - [Paxlovid Delivery Programs](https://www.trendhunter.com/trends/uber-and-doordash.md) - [Coupon-Friendly Digital Pharmacies](https://www.trendhunter.com/trends/amazon-pharmacy.md) - [Expanded COVID Treatment Deliveries](https://www.trendhunter.com/trends/free-paxlovid-delivery-service.md) - [Complimentary Health Test Kits](https://www.trendhunter.com/trends/athome-covid19-pcr-kits.md) - [Accessible Pharmacy Services](https://www.trendhunter.com/trends/accessible-pharmacy-services.md)