# Custom Flip-Flop Designs Printster Offers Online Personalization as a Father's Day Special By Kalin Ned | Published 2019-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/online-personalization References: [printweek](https://www.printweek.com/print-week/product-news/1167831/printster-launches-personalised-flip-flops-and-expands-socks-range) & [printster](https://www.printster.co.uk/) Online personalization adds a layer of convenience and meaning to gifts. Bristol-based Printster embraces this thoughtful feature of e-commerce shopping through a special Father's Day promotion that boasts [custom flip-flops and socks](https://www.trendhunter.com/trends/printed-sandal). Consumers have the ability to design the insole of the flip-flop with a print of their choosing. This allows for a more targeted approach to [Father's Day gifting](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day) which is always beneficial as it embraces certain styles or senses of humor. This custom feature is brought by Printster due to customer demand. Moreover, aside from the [online personalization](https://www.trendhunter.com/trends/perfect-gifts), the company also launches a number of sock designs for the occasion. This includes 'Dad The Legend,' 'Rock Star Dad,' and 'No. 1 Dad' silhouettes. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 78% | Activity: 77% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Online Personalization:** Printster's Father's Day promotion demonstrates the growing trend of online personalization in e-commerce, providing opportunities for businesses to offer customized products. - **Targeted Gifting:** Printster's custom flip-flops and socks cater to the trend of targeted gifting, allowing consumers to choose designs that align with specific styles or senses of humor. - **Customer Demand-driven Customization:** Printster's introduction of custom flip-flops and socks in response to customer demand highlights the trend of customer-driven customization, presenting opportunities for businesses to offer personalized products. ### Sectors Adopting This - **E-commerce:** The trend of online personalization offers disruptive innovation opportunities for the e-commerce industry, enabling businesses to enhance customer experiences and boost sales. - **Fashion and Apparel:** The rise of targeted gifting and customization in the fashion and apparel industry opens up opportunities for businesses to offer personalized products, such as custom flip-flops and printed socks. - **Gift and Novelty:** The trend of targeted gifting and customer demand-driven customization creates disruptive innovation opportunities for the gift and novelty industry, allowing businesses to provide unique and personalized gift options like custom flip-flops and themed socks. ## Related on Trend Hunter - [Giftable Sock Bundles](https://www.trendhunter.com/trends/giftable-sock-bundles.md) - [Redesigned Father's Day Cards](https://www.trendhunter.com/trends/fathers-day-redesign.md) - [Custom Rap Songs](https://www.trendhunter.com/trends/paparap.md) - [Experiential Sock Pop-Ups](https://www.trendhunter.com/trends/not-a-sock-shop.md) - [Footwear-Based Father’s Day Giveaways](https://www.trendhunter.com/trends/good-dude-giveaway.md) - [3d-Printed Collab Flip Flops](https://www.trendhunter.com/trends/3dprinted-flipflops.md) - [Budget-Friendly Father's Day Promotions](https://www.trendhunter.com/trends/fathers-day-deals.md) - [Pet Waste Bag Cards](https://www.trendhunter.com/trends/fathers-day-poop-bag-cards.md) - [Maximalist Summer Flip-Flops](https://www.trendhunter.com/trends/maximalist-summer-flipflops.md)