# Online Organic Groceries Stores Thrive Market Boasts a Clean and Good-for-You Line of Goods By Kalin Ned | Published 2022-03-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/online-organic-groceries-store References: [thrivemarket](http://www.thrivemarket.com/)  [Thrive Market](https://www.trendhunter.com/trends/healthy-living-made-easy) is an online organic groceries store that really hits the nail on the head in terms of what consumers want. Back in 2020, the brand became a B corporation, which makes it "the largest U.S, grocer to earn this qualification," as [Fast Company](https://www.trendhunter.com/trends/readytodrink-thc-beverages) reports. The online organic groceries store is extremely convenient and hassle-free. Of course, the food and beverages that one might get there are also guaranteed to be delicious and health-forward. Unsurprisingly, during the pandemic when everyone needed to physically distance, Thrive Market added "hundreds of thousands of new customers" to its roaster. Thrive Market operates on a similar business model as [Costco](https://www.trendhunter.com/trends/pressed-juicery-2). This means that in order to shop there, you need to be a member. Image Credit: Thrive Market ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Online Membership-based Groceries:** Opportunity for other online grocery stores to grow their membership base and revenue by providing organic and health-conscious products like Thrive Market. - **B Corp Certification:** Opportunity for more grocery stores to prioritize ethical and sustainable practices in their business to receive B Corp certification and stand out to consumers like Thrive Market. - **Pandemic-driven Online Grocery Shopping:** Opportunity for grocery stores to expand their online presence and cater to consumers who prioritize convenience and safety by offering online ordering and delivery services like Thrive Market. ### Sectors Adopting This - **Online Grocery Stores:** Online grocery stores can use Thrive Market's success to expand their business model and offer organic and health-conscious options to their customers. - **Membership-based Retail:** Membership-based stores can follow Thrive Market's lead in offering exclusive access to quality products and services for a recurring fee. - **Sustainable Retail:** Retail businesses can prioritize ethical and sustainable practices to attract socially conscious consumers who value brands that align with their values, similar to Thrive Market. ## Related on Trend Hunter - [Online Discount Grocery Stores](https://www.trendhunter.com/trends/online-discount-grocery-store.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Personalized Retail Media Networks](https://www.trendhunter.com/trends/retail-media-networks.md) - [Healthy Meal Delivery Services](https://www.trendhunter.com/trends/healthy-meal-delivery-service.md) - [Nourishing Community-Focused Initiatives](https://www.trendhunter.com/trends/fresh-thyme-markets.md) - [Health-Focused E-Commerce Sites](https://www.trendhunter.com/trends/wholelotta-good.md) - [Graviola-Based Wellness Marketplaces](https://www.trendhunter.com/trends/directtoconsumer-online-stores.md) - [Curated Quick Commerce Retailers](https://www.trendhunter.com/trends/fastaf-technologies.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md)