# Online-Only Healthy Supermarkets Whole Foods Market Opened a Delivery-Only Location in Brooklyn By Laura McQuarrie | Published 2020-09-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/online-only-store References: [specialtyfood](https://www.specialtyfood.com/news/article/whole-foods-opens-online-only-store/) & [blog.aboutamazon](https://blog.aboutamazon.com/shopping/take-a-look-at-whole-foods-markets-first-permanent-online-only-store) [Whole Foods Market](https://www.trendhunter.com/trends/dash-cart) recently opened the doors to its first-ever online-only store in Brooklyn, New York, which focuses on a delivery-only retail model that taps into the increased demand for [grocery delivery](https://www.trendhunter.com/trends/tops-friendly-markets)—which has grown significantly since last year due to the pandemic. Although the new store format has been in the works for a while, the online-only store is now open at a time when some consumers are still wary or unable to visit physical shops due to personal health conditions. As an online-only store, the unique Whole Foods Market location is staffed by Whole Foods Market Team Members who are dedicated to receiving, shopping for and preparing orders for quick deliveries. With this new model, Whole Foods Market is on a mission to reach a wider range of consumers than before. Image Credit: Whole Foods Market ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 88% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Delivery-only Supermarkets:** The increased demand for grocery delivery presents disruptive innovation opportunities for online-only supermarkets like Whole Foods Market's new delivery-only store, which taps into this trend. - **Online-only Grocery Shopping:** Whole Foods Market's first-ever online-only store in Brooklyn highlights the trend of consumers shifting towards online grocery shopping, presenting opportunities for other retailers to explore this model. - **Dedicated Online Ordering Team Members:** The unique online-only Whole Foods Market location staffed by dedicated team members for online ordering and delivery marks a trend of increased specialization and efficiency in the grocery industry. ### Industries Being Reshaped - **Online Grocery Delivery Services:** Companies offering online grocery delivery services can capitalize on the increased demand for delivery-only supermarkets during and beyond the pandemic. - **Retail Technology and E-commerce:** The trend of consumers shifting towards online grocery shopping presents possibilities for innovation and growth in retail technology and e-commerce of the grocery industry. - **Specialized Grocery Staffing:** The concept of dedicated team members for online ordering and delivery at Whole Foods Market's online-only store highlights the potential for specialized grocery staffing and presents opportunities for innovation in the industry. ## Related on Trend Hunter - [Brick-and-Mortar Digital Grocer Stores](https://www.trendhunter.com/trends/freshdirect-retail-location.md) - [Online Organic Groceries Stores](https://www.trendhunter.com/trends/online-organic-groceries-store.md) - [Drive-Up Grocers](https://www.trendhunter.com/trends/driveup-grocer.md) - [Fulfillment-Only Retail Locations](https://www.trendhunter.com/trends/walmart-dark-stores.md) - [Hybrid Autonomous Grocery Stores](https://www.trendhunter.com/trends/nourish-bloom-market.md) - [Custom Phygital Grocery Deals](https://www.trendhunter.com/trends/whole-foods-1.md) - [Frozen-Only Grocery Stores](https://www.trendhunter.com/trends/mosiac.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md)