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# Online Music In Stores
Best Buy Acquires Napster

By Going Like Sixty | Published 2008-09-17 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/online-music-in-store-best-buy-buys-outlaw-website
References: [boygeniusreport](http://www.boygeniusreport.com/2008/09/15/best-buy-to-lay-out-121mm-for-napster/)

[Napster](https://www.trendhunter.com/trends/drought-x-napster) is the place where outlaws used to hang. Now they are all cleaned up, and will become a legitimate part of [Best Buy](https://www.trendhunter.com/trends/best-buy-3).

Napster has 700,000 subscribers who now pay to download music. They have about six million songs which, ironically, is the exact capacity of the next generation [iPod](https://www.trendhunter.com/trends/ipod-social). You can download or stream your music, and they have some upgrades as well.

Shawn Fanning, the original outlaw file sharing genius, must be flipping out about now.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 8% | Activity: 80% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **Online Music Retail:** The acquisition of Napster by Best Buy highlights the growing trend of online music retail.
- **Music Streaming Subscriptions:** Napster's 700,000 subscribers showcase the increasing popularity of music streaming subscriptions.
- **Digital Music Upgrades:** Napster's upgrades demonstrate the trend towards improved digital music offerings.

### Who This Affects Most

- **Electronics Retail:** Best Buy's acquisition of Napster highlights the competitive landscape of the electronics retail industry.
- **Music Streaming Services:** Napster's success highlights the potential for growth in the music streaming services industry.
- **Digital Music Distribution:** Napster's digital music offerings showcase the potential for innovation in the digital music distribution industry.

## Related on Trend Hunter

- [Nostalgic Music Piracy Merchandise](https://www.trendhunter.com/trends/limewire-1.md)
- [Expanded Tech Marketplaces](https://www.trendhunter.com/trends/best-buy-3.md)
- [Small-Format Electronic Stores](https://www.trendhunter.com/trends/smallformat-bell-canada.md)
- [Streaming Audiobook Platform Acquisitions](https://www.trendhunter.com/trends/findaway-platform.md)
- [Millennium Technology Capsule Collections](https://www.trendhunter.com/trends/drought-x-napster.md)
- [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md)
- [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md)
- [Music-Focused NFT Partnerships](https://www.trendhunter.com/trends/limewire.md)
- [Expanded Technology Marketplaces](https://www.trendhunter.com/trends/best-buy-2.md)
