# Riverside Livestream Contests Hotels.com is Launching a Unique Online Livestream on Periscope By Laura McQuarrie | Published 2016-09-23 | World Source: Trend Hunter, https://www.trendhunter.com/trends/online-livestream References: [eventmagazine](http://www.eventmagazine.co.uk/hotelscom-launches-periscope-duck-hunt/brands/article/1409521) & [twitter](https://twitter.com/CaptainObvious/status/778224177979482112) Hotels.com is giving [Twitter](https://www.trendhunter.com/trends/the-great-spud-getaway) users the chance to win [hotel vouchers and two-night stays](https://www.trendhunter.com/trends/the-big-reward) via a unique online livestream on Periscope. The premise for the [social media contest](https://www.trendhunter.com/trends/seven-nights-in-paradise) introduces a "livestream of a stream," in which users are invited to watch a real countryside stream and patiently wait for one of three colored rubber ducks to float down it. The real stream that's being used for the promotion is stationed at Dartmoor, which is close to the five-star Gidleigh Park Hotel where people have the chance to stay. The humorous campaign stars Captain Obvious and invites fans to tweet to @CaptainObvious on Twitter using the #ObviousLiveStream hashtag when they see one of the colored rubber ducks float across their screen in order to be entered into a random draw for the prize. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Livestream Contests:** The trend of hosting livestream contests on social media platforms like Periscope offers businesses an engaging way to interact with their audience and generate brand awareness. - **Real-time Interaction:** The growing demand for real-time interaction between brands and consumers opens up disruptive innovation opportunities for businesses to create interactive and immersive experiences. - **Social Media Promotions:** The use of social media platforms, like Twitter, as a promotional tool through contests and hashtags provides businesses with a cost-effective way to reach a wider audience and increase brand visibility. ### Who This Affects Most - **Hospitality:** The hospitality industry can leverage livestream contests to showcase unique experiences and attract customers to their hotels and resorts. - **Social Media Marketing:** The rise of livestream contests presents opportunities for social media marketing agencies to help brands create engaging campaigns that drive interaction and brand loyalty. - **Digital Advertising:** Incorporating livestream contests into digital advertising strategies allows brands to capture the attention of their target audience and increase customer engagement. ## Related on Trend Hunter - [Nostalgic Motel Campaigns](https://www.trendhunter.com/trends/retro-beach-motelier.md) - [Humorous Hotel Campaigns](https://www.trendhunter.com/trends/marriott-bonvoy-x-mercedes.md) - [Game-Themed Overnight Giveaways](https://www.trendhunter.com/trends/gotta-getaway-and-play.md) - [Livestreamed Fashion Campaigns](https://www.trendhunter.com/trends/amazon-fashion-europe.md) - [Outdoorsy Summer Sweepstakes](https://www.trendhunter.com/trends/summer-sweepstakes.md) - [Overly Festive Hotel Suites](https://www.trendhunter.com/trends/notsosilentnight-suite.md) - [Game-Inspired Hotel Experiences](https://www.trendhunter.com/trends/vacation-roulette.md) - [Staycation Whiskey Competitions](https://www.trendhunter.com/trends/naked-malt.md) - [Travel Getaway Wine Promotions](https://www.trendhunter.com/trends/mud-house-and-coolstays.md)