# Crowdsourced Haunted Houses Reese's & Neil Patrick Harris are Teaming Up for 'It’s A LIVE' By Laura McQuarrie | Published 2019-10-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/online-haunted-house References: [globenewswire](https://www.globenewswire.com/news-release/2019/10/01/1923240/0/en/Halloween-Legends-Neil-Patrick-Harris-And-Reese-s-Team-Up-To-Bring-The-Ultimate-Trick-or-Treat-House-This-Season.html) & [facebook](https://www.facebook.com/nph/videos/442403449712821/) This Halloween, Reese's and Neil Patrick Harris are teaming up to launch It's A LIVE, a real-time and interactive online haunted house hosted on [Facebook](https://www.trendhunter.com/trends/lexi-ai) Live. As of the first of October, fans have been invited to determine what kinds of tricks and treats will go into each room of It's A LIVE and come back to watch on October 24th to see how the experience plays out with the invited guests. A few lucky fans will be asked to experience the [crowdsourced haunted house experience](https://www.trendhunter.com/trends/welchs-fruit-snacks-1) for themselves and in all, viewers will get to determine the fate of the 32 specially selected participants. Reese's asks fans: "Will it be a deliciously, abundant dreamland of [peanut butter and chocolate](https://www.trendhunter.com/trends/deconstructed-peanut-butter-cup-kit) or a daunting, close-your-eyes-and-get-through-it-as-fast-as-you-can experience that would make the strongest faint?" ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 76% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Haunted Houses:** Crowdsourcing experiences to build interactive haunted houses online for Halloween. - **Real-time Audience Input:** Incorporating live audience input during a virtual experience allows for dynamic and personalized entertainment. - **Interactive Social Media Events:** Brands partnering with celebrities to create interactive events on social media. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can leverage technology to create and distribute personalized and engaging experiences. - **Social Media:** Social media platforms can provide a unique platform for immersive, interactive marketing campaigns. - **Food & Beverage:** Food and beverage companies can create experiential campaigns that utilize crowd-sourcing to engage their audience. ## Related on Trend Hunter - [Candy Bowl Costumes](https://www.trendhunter.com/trends/trickortreatable-costume.md) - [Halloween-Only Candy Bar Varieties](https://www.trendhunter.com/trends/hersheys-halloween.md) - [Candy-Hiding Trick-or-Treat Bags](https://www.trendhunter.com/trends/trickortreat-bag.md) - [Spooky Halloween Candy Treats](https://www.trendhunter.com/trends/reeses-peanut-butter-skeletons.md) - [Creepy Candy-Filled Mini Cakes](https://www.trendhunter.com/trends/bundtlet-full-o-reeses-pieces.md) - [Mystery Candy Pop-Ups](https://www.trendhunter.com/trends/house-of-mystery.md) - [Halloween Candy Bar Cereals](https://www.trendhunter.com/trends/general-mills-halloween-edition.md) - [Playful Halloween Candy Ranges](https://www.trendhunter.com/trends/halloween-candy-range.md) - [Candy-Themed Doorbell Promotions](https://www.trendhunter.com/trends/mms-and-ring.md)