# Locally-Focused Online Groceries 'Grocera' Uses a Streamlined Interface to Promote Local Products By Michael Hemsworth | Published 2015-12-10 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/online-groceries References: [grocera](http://grocera.ca) & [shop.grocera](https://shop.grocera.ca) There has been a definitive shift for some consumers when it comes to online groceries, but those looking for more [locally-sourced items](https://www.trendhunter.com/trends/localtolocal-model) might be finding it difficult to do so, so 'Grocera' is designed to connect products to people in an innovative way. Based out of Kitchener, Ontario, Canada, 'Grocera' allows users to browse goods based on their location, whether it's organic or not as well as what specials might be available. The 'Grocera' online portal streamlines online groceries by clearly outlining sections, types of foods and even allowing the ability to shop for [specialty diet foods](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers) like gluten-free options. Currently servicing the Kitchener-Waterloo area, 'Grocera' has aspirations of expanding in the near future to include more regions and more local produce. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 38% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Locally-sourced Online Groceries:** Platforms which directly connect people to local agriculture businesses for providing fresh produce and groceries. - **Location-based Grocery Delivery:** Services that use geolocation technologies to enable location-specific online grocery shopping and delivery. - **Specialty Diet-friendly Online Groceries:** Streamlined online grocery services providing specialty-diet foods like vegan, gluten-free, keto, etc. ### Industries Being Reshaped - **Agriculture:** Opportunities for smaller and local agriculture businesses to get recognized and reach audience through these platforms. - **E-commerce:** Expansion of online grocery delivery by adding locally sourced products in various regions and boosting sales. - **Technology:** Implementation of geolocation and advanced AI tools for promoting local businesses, tracking deliveries and enhancing customer experience. ## Related on Trend Hunter - [Canadian Grocery Delivery Platforms](https://www.trendhunter.com/trends/canadian-grocery.md) - [Diminutive Indian Grocery Apps](https://www.trendhunter.com/trends/indian-grocery-app.md) - [Grocer-Servicing Delivery Platforms](https://www.trendhunter.com/trends/delivery-platform.md) - [AI-Powered Grocery Apps](https://www.trendhunter.com/trends/tredish.md) - [30-Minute Grocery Pickup Apps](https://www.trendhunter.com/trends/fresh-street.md) - [Multi-Brand E-Commerce Expansions](https://www.trendhunter.com/trends/storefront-pro.md) - [Ethnic Grocer Delivery Platforms](https://www.trendhunter.com/trends/lastmile-delivery-platform.md) - [Online Organic Groceries Stores](https://www.trendhunter.com/trends/online-organic-groceries-store.md) - [Grocery Delivery Service Expansions](https://www.trendhunter.com/trends/uber-eats-grocery-experience.md)