# Sleep-Specific Gift Registries Brooklyn Bedding's Online Gift Registry Shares Sought-After Items By Laura McQuarrie | Published 2019-04-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/online-gift-registry References: [prnewswire](https://www.prnewswire.com/news-releases/looking-for-the-gift-of-sleep-brooklyn-bedding-just-launched-online-registry-300825582.html) & [brooklynbedding](https://www.brooklynbedding.com/gift-registry/) Brooklyn Bedding recently launched its own online gift registry, hosted by MyRegistry.com, which gives consumers the chance to curate a wish list of desired sleep items. As a great number of consumers have been doubling down on investing in products and rituals that support a solid night of sleep, this gift registry makes it easy to identify one's most sought-after items for sleep. The online gift registry is launching just ahead of wedding season this year, offering everything from bedding and sheets to practical mattress protectors that feature American-made designs, [cooling technology](https://www.trendhunter.com/trends/innovation-series-smart-beds) and eco-friendly materials. The gift registry is ideal for all who are looking for a better night of rest, like a number of [modern gift registries](https://www.trendhunter.com/trends/wedding-registry-1) that no longer expressly target newlyweds and expectant parents. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Sleep-specific Gift Registries:** Disruptive Innovation Opportunity: Create personalized sleep-related gift registries for various occasions beyond weddings and baby showers to cater to the growing demand for sleep-related products and rituals. - **Investing in Sleep Products and Rituals:** Disruptive Innovation Opportunity: Develop innovative sleep-related products and rituals that support a solid night of sleep to tap into the increasing consumer interest and investment in quality sleep. - **Online Gift Registries:** Disruptive Innovation Opportunity: Build innovative online platforms and services that allow consumers to create gift registries tailored to their specific needs and preferences, expanding beyond traditional wedding and baby registries. ### Where This Applies - **Bedding and Sleep Product Industry:** Disruptive Innovation Opportunity: Introduce cutting-edge bedding and sleep products incorporating American-made designs, cooling technology, and eco-friendly materials to meet the growing demand for quality sleep. - **E-commerce and Gift Registry Services:** Disruptive Innovation Opportunity: Develop advanced e-commerce platforms and gift registry services that provide an efficient and convenient way for consumers to curate personalized wish lists for various occasions. - **Wellness and Sleep Industry:** Disruptive Innovation Opportunity: Create innovative solutions, products, and services that enhance overall wellness and promote better sleep, aligning with the increasing consumer focus on self-care and healthy lifestyle choices. ## Related on Trend Hunter - [Drink Gift Registries](https://www.trendhunter.com/trends/drizly-gift-registry.md) - [Bereavement Gift Registries](https://www.trendhunter.com/trends/bereaveme.md) - [Customized Sleeping Products](https://www.trendhunter.com/trends/rest-offers.md) - [Universal Baby Registries](https://www.trendhunter.com/trends/mycrib.md) - [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md) - [Convenient Baby Registry Tools](https://www.trendhunter.com/trends/what-to-expect.md) - [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md) - [Experiential Gift Registries](https://www.trendhunter.com/trends/gift-registry-platform.md) - [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md)