# Playful Rivalry Gaming Events Captain Morgan's Online Gaming Experience Unites Friends Virtually By Laura McQuarrie | Published 2020-09-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/online-gaming-experience References: [campaignlive](https://www.campaignlive.co.uk/article/captain-morgan-connects-friends-online-gaming-experiences/1694059) Knowing that friends have had to spend more time apart during the pandemic, [Captain Morgan](https://www.trendhunter.com/trends/captain-morgan-muck-pit-brew) created an online gaming experience in partnership with live comedy game show Wifi Wars. For a period in September and October, players will be able to participate in the event sharing series of [arcade-style games and quizzes](https://www.trendhunter.com/trends/scano-games). Who's the Captain Now? unites people from home via their mobile devices, although people also have the option to follow along with the live leaderboards on [YouTube](https://www.trendhunter.com/trends/the-hacksmith). As part of the event, a few celebrity contestants will be joining in on designated days to tap into the brand's spirit of playful rivalry and friendly banter. The event is launching at a time when many young adults are returning to school and Who's the Captain Now? inspires people to connect with friends new and old. Image Credit: Captain Morgan ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 54% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Virtual Gaming Events:** Creating online gaming experiences for people to unite virtually. - **Gaming Quizzes:** Incorporating arcade-style games and quizzes in virtual gaming events. - **Celebrity Contestants:** Having famous individuals participate in virtual gaming events to tap into the brand's spirit of playful rivalry and friendly banter. ### Who This Affects Most - **Alcohol Industry:** Partnering with online gaming platforms to provide virtual experiences to consumers and increase brand engagement. - **Entertainment Industry:** Incorporating virtual gaming events to engage and connect with audiences from home during the pandemic. - **Education Industry:** Using virtual gaming events as a way to inspire people to connect with friends new and old during the return to school season. ## Related on Trend Hunter - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Competitive Live Games](https://www.trendhunter.com/trends/april8-live-game.md) - [Road Safety Spirit Campaigns](https://www.trendhunter.com/trends/captain-of-the-night-campaign.md) - [Film-Inspired Rum Bottles](https://www.trendhunter.com/trends/captain-morgan-x-m3gan-20.md) - [Shaving Game Experiences](https://www.trendhunter.com/trends/razor-island.md) - [Next-Gen Drinking Games](https://www.trendhunter.com/trends/almost-friday.md) - [Sports Score Punch Bowls](https://www.trendhunter.com/trends/captain-morgan-super-bowl-punch-bowl.md) - [Rebranded Horror-Inspired Cocktail Kits](https://www.trendhunter.com/trends/unique-kit.md) - [Online Trivia Platforms](https://www.trendhunter.com/trends/masters-of-trivia.md)