# Online Fitting Rooms Otero Menswear's Site Offers a Virtual Try-On Experience Powered by Perfitly By Laura McQuarrie | Published 2018-11-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/online-fitting-room References: [prweb](https://www.prweb.com/releases/otero_menswear_offers_a_virtual_dressing_room_experience/prweb15860945.htm) & [oteromenswear](https://oteromenswear.com/) Even the most seasoned online shopper can struggle with finding their perfect fit, especially as one of the biggest setbacks is not being able to try on a product—but Otero Menswear implemented an [online fitting room experience](https://www.trendhunter.com/trends/ai-virtual-fitting-room) powered by technology start-up Perfitly. The free "3D-AR/VR, cloud-enabled fitting-room experience" promises to help consumers feel confident about purchasing a product, as the system lets users create a [personalized avatar](https://www.trendhunter.com/trends/wardrobe-ai) that represents their body type. As Otero specializes in producing menswear for men who range between 5’4” to 5’9” in height, the system helps to visualize a sense of proportion, which is important when considering details such as collars, cuffs and more. As well as being purely practical, the [virtual fitting room system](https://www.trendhunter.com/trends/appy-pie-endpoint) is said to be "fun to use for anyone with gaming experience." ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 51% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Virtual Try-on Experience:** Technological innovations in virtual try-on experiences create opportunities for fashion companies to improve online customer experience. - **Personalized Avatars:** The use of personalized avatars in online shopping provides disruptive innovation opportunities for fashion and technology industries. - **Height-specific Menswear:** Height-specific menswear offers potential for customization and niche market opportunities in the fashion industry. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from implementing virtual try-on technology to enhance the online shopping experience. - **Technology:** The use of personalized avatars in online shopping and virtual try-on experiences is disruptive innovation for the tech industry. - **Custom Clothing:** Specializing in height-specific menswear provides an opportunity for customization and niche market development in the fashion industry. ## Related on Trend Hunter - [AI Body Measuring Platforms](https://www.trendhunter.com/trends/fytted.md) - [Virtual Dressing Rooms](https://www.trendhunter.com/trends/ai-virtual-try-on.md) - [Digital Try-On Solutions](https://www.trendhunter.com/trends/bariano.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Clothing Try-Ons](https://www.trendhunter.com/trends/virtual-tryon-for-online.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/wardrobe-ai.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/virtualfit.md) - [AI Virtual Try-On Tools](https://www.trendhunter.com/trends/dressup-ai.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md)