# Rapper-Branded Financial Literacy Courses 21 Savage Boasts a Free Online Financial Literacy Course By Kalin Ned | Published 2020-07-02 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/online-financial-literacy-course References: [highsnobiety](https://www.highsnobiety.com/p/21-savage-financial-literacy-course/) & [chime](https://www.chime.com/21savage/) 'Bank Account At Home' is a free online financial literacy course launched through a collaboration between 21 Savage's Leading By Example Foundation, [mobile banking service](https://www.trendhunter.com/trends/cadence-bank) Chime, education tech platform EverFi, and not-for-profit organization Juma Ventures. Available nation-wide, the learning opportunity targets youth and consults on important life skills such as the basic concepts of money management, budgeting, and entrepreneurship. This comes at a proper time as many have been gravely affected by the COVID-19 pandemic which kickstarted a recession. The free online financial literacy course boasts resources and tools that are geared for a variety of ages—from elementary school to high school students. In addition, the venture will also include some scholarship opportunities for August. Image Credit: Chime/ 21 Savage ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 45% | Activity: 63% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Education](https://www.trendhunter.com/education) ## Key Themes ### What's Driving This Trend - **Celebrity-backed Educational Courses:** Celebrities promoting educational courses accessible to youth can be leveraged to positively impact education. - **Financial Literacy Increasingly Highlighted:** Given the pandemic-related recession, financial literacy is becoming increasingly important and attention-worthy in order to enhance sustainable future planning. - **Integration of Technology in Financial Literacy:** Incorporating technology can greatly benefit financial literacy courses and make them more accessible. ### Who This Affects Most - **Finance:** Finance industry can leverage affordable and accessible financial literacy programs to increase interest of people in finances and promote financial sustainability. - **Education:** The education industry can use technology-based innovation to enhance financial literacy and give pupils more opportunities to learn about money management. - **Entertainment:** The entertainment industry can collaborate with nonprofit organizations to support educational courses that benefit various communities. ## Related on Trend Hunter - [Financial Coloring Books](https://www.trendhunter.com/trends/financial-progress-month.md) - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy.md) - [Youth-Targeted Finance Campaigns](https://www.trendhunter.com/trends/little-learners-big-earners.md) - [Financial Literacy Metaverses](https://www.trendhunter.com/trends/fortune-island.md) - [Financial Literacy Platforms](https://www.trendhunter.com/trends/secret-u.md) - [Teen Finance Education](https://www.trendhunter.com/trends/simplybudget.md) - [Youth-Focused Financial Literacy Guides](https://www.trendhunter.com/trends/lakefront-finance.md) - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro.md) - [Gamified Financial Education Initiatives](https://www.trendhunter.com/trends/venture-valley.md)