# Goth-Inspired Brand Launches Goth des Garçons is a Brand That Exaggerates Online Fashion Culture By Kalin Ned | Published 2019-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/online-fashion-culture References: [gothdesgarcons](https://gothdesgarcons.com) & [instagram](https://www.instagram.com/gothdesgarcons/) Online fashion cultures, [punk revival](https://www.trendhunter.com/trends/harajuku-punk), and "dangerous-looking footwear" are some of the aesthetics that newly launched brand Goth des Garçons is embracing as its ethos and artistic direction. Although the company boasts a very similar name to a certain [celebrated contemporary streetwear brand](https://www.trendhunter.com/trends/comme-des-garons-3), the founders are quick to note that Goth des Garçons is not affiliated with Comme des Garçons. The brand was launched through the collaborative efforts of Chris Snyder (@garbage_b0y) and Paul Cantrell (@lhommwboy) who are the creative masterminds behind the [Goth Croc](https://www.trendhunter.com/trends/wednesday-capsule). In fact, this model is central to Goth des Garçons as the new label boasts eight different colorways of the footwear. Given the absurdity and popularity of online fashion cultures, this launch is a great example of how far something can take you if it goes viral. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Online Fashion Cultures:** The embrace of online fashion cultures presents an opportunity for brands to tap into unique aesthetics and engage with a digitally-connected consumer base. - **Punk Revival:** The punk revival trend offers a disruptive innovation opportunity for brands to create edgy and rebellious fashion that resonates with a counterculture audience. - **Dangerous-looking Footwear:** Designing dangerous-looking footwear enables brands to cater to consumers seeking unconventional and provocative fashion choices. ### Where This Applies - **Fashion:** The fashion industry can leverage the aesthetics of online fashion cultures and punk revival to create bold and innovative designs that capture consumers' attention. - **Footwear:** The footwear industry can capitalize on the demand for dangerous-looking footwear to create edgy and unique shoe designs that appeal to fashion-forward consumers. - **E-commerce:** The e-commerce industry can benefit from the popularity of online fashion cultures by providing a platform for niche brands like Goth des Garçons to reach a wider audience. ## Related on Trend Hunter - [Rebellious Clog Collaborations](https://www.trendhunter.com/trends/jean-paul-gaultier-x-crocs.md) - [High Fashion Clog Collabs](https://www.trendhunter.com/trends/crocs-x-jean-paul-gaultier.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Statement Footwear Collaborations](https://www.trendhunter.com/trends/gmbh-and-axel-arigato.md) - [Collaborative Punk Rock Clogs](https://www.trendhunter.com/trends/crocs-x-beams-collection.md) - [Punk Rock-Themed Hardware Clogs](https://www.trendhunter.com/trends/foam-clogs-1.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md)