# Online Optometry Tests Opternative Offers Accessible & Affordable Medical-Grade Online Eye Exams By Laura McQuarrie | Published 2014-03-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/online-eye-exams References: [psfk](http://www.psfk.com/2014/03/virtual-optometrist-web-prescriptions.html) & [opternative](http://opternative.com/) Opternative is a service that enables people to take [online eye exams](https://www.trendhunter.com/trends/vision-exam-pilot-program) and get an accurate and legal eye prescription as a result. As screens become more and more advanced, Opternative is proving that the need for optometrists to have special equipment, or even conduct in-person appointments may become redundant. Online eye exams do exist, but their results are not as definitive as those offered by Opternative and they typically lead patients to a doctor to see in-person anyways. Optometrist Dr. Steven Lee developed Opternative to be accessible from anywhere, as well as [more time and money-conscious](https://www.trendhunter.com/trends/walmart-vision) for patients. After some quick calibration with a webcam, the online eye exam takes about 10 minutes and costs just $35, which is about 75% less than going in for an actual doctor's appointment. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 79% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Science](https://www.trendhunter.com/science) ## Key Themes ### Key Themes Behind This Trend - **Online Eye Exams:** Disruptive innovation opportunity: Develop advanced online eye exams that provide accurate and legal prescriptions, making in-person appointments unnecessary. - **Accessible Healthcare:** Disruptive innovation opportunity: Create accessible and affordable healthcare services that can be accessed remotely, reducing the need for in-person appointments. - **Advancements in Digital Technology:** Disruptive innovation opportunity: Explore advancements in digital technology to create sophisticated online medical services that offer accurate and reliable results. ### Where This Applies - **Eye Care:** Disruptive innovation opportunity: Integrate digital technology into the eye care industry to provide convenient, cost-effective, and accessible services. - **Healthcare Technology:** Disruptive innovation opportunity: Develop innovative healthcare technology solutions to enable remote healthcare services and reduce the need for in-person appointments. - **Telemedicine:** Disruptive innovation opportunity: Utilize telemedicine platforms to offer remote medical services and improve access to healthcare. ## Related on Trend Hunter - [Ultra-Efficient Vision Care Solutions](https://www.trendhunter.com/trends/vision-care.md) - [Automated Eye Exams](https://www.trendhunter.com/trends/walmart-and-sams-club.md) - [Prescription-On-Demand Eyewear Services](https://www.trendhunter.com/trends/prescription-on-demand.md) - [Comprehensive Eye Exams](https://www.trendhunter.com/trends/oct-scan.md) - [Automated Vision Tests](https://www.trendhunter.com/trends/eye-bot-kiosks.md) - [Automated Vision Therapy Devices](https://www.trendhunter.com/trends/smart-eye-care-device.md) - [Optician-Focused AI Retail Solutions](https://www.trendhunter.com/trends/opticianai.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md) - [AI-Powered Retinal Screening Devices](https://www.trendhunter.com/trends/ai-optics.md)