# Perishing Produce Platforms BuyMeBy Reduces Waste By Offering Online Discounts For Expiring Food By Alyson Wyers | Published 2015-08-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/online-discounts References: [springwise](http://www.springwise.com/automated-online-discount-rack-helps-supermarkets-cut-food-waste/) & [buymeby](http://www.buymeby.com/) These online discounts are supposed to help grocery stores decrease their waste. BuyMeBy is a platform that automates the process of putting [expiring food products on sale](https://www.trendhunter.com/trends/east-of-england-co-op). Springwise describes this as updating the sales rack for the e-commerce age. Consumers tend to purchase food that has a later expiration date so they don't have to throw it away prematurely. BuyMeBy enables customers to buy expiring food via online discounts, which work both online and in stores. [Inventory management software](https://www.trendhunter.com/trends/inventory-management-platform) is able to track the expiration dates of various items and gradually lower prices of products soon to perish. Currently the startup is working with a Greenwich Village-based natural foods store to perfect their system before launching their pilot program in New York. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Automated Discount Platforms:** Opportunities exist for developing platforms that automate the process of putting expiring products on sale, reducing waste and increasing sales. - **Online Discount Shopping:** Disruptive innovation opportunities lie in creating online platforms that offer discounts on expiring food, allowing customers to purchase products that are closer to their expiration date. - **Inventory Management Software:** Investing in the development of inventory management software that can track expiration dates and adjust prices accordingly can provide a competitive advantage for retailers and reduce waste. ### Who This Affects Most - **Grocery Retail:** The grocery retail industry can benefit from adopting automated discount platforms, reducing waste and attracting customers with expiring food sales. - **E-commerce:** Disruptive opportunities exist within the e-commerce industry to create online platforms that offer discounts on expiring products, catering to environmentally-conscious, value-seeking consumers. - **Food Tech:** Investing in the development of inventory management software for the food tech industry can help reduce food waste and optimize supply chain operations. ## Related on Trend Hunter - [Food Waste Reduction Tools](https://www.trendhunter.com/trends/expiremate.md) - [Perishable Food Management Platforms](https://www.trendhunter.com/trends/fresh-store-suite.md) - [Retail Food Expiry Tools](https://www.trendhunter.com/trends/gander.md) - [Upgraded AI-Powered Grocer Platforms](https://www.trendhunter.com/trends/retail-insight.md) - [Affordable Grocery Store Subscriptions](https://www.trendhunter.com/trends/affordable-grocery-store.md) - [Online Anti-Food Waste Tools](https://www.trendhunter.com/trends/fresh-take-on-food-waste.md) - [Food Management Tools](https://www.trendhunter.com/trends/food-wise-pal.md) - [Freshness-Focused Perishable Goods Tools](https://www.trendhunter.com/trends/data-analytics-platform.md) - [Automated Food Supply Services](https://www.trendhunter.com/trends/choco-software.md)