# Consumer Appreciation Charts Increase Online Revenue Through Online Customer Retention Plans By Gil Cohen | Published 2013-07-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/online-customer-retention References: [go-gulf](http://www.go-gulf.com/blog/online-customer-retention/) Successful online sales plans all have an element of online customer retention as a way to show existing customers that they are appreciated and valued. As explained on this infographic by Go-Gulf.com, many companies place a large focus on [customer acquisition](https://www.trendhunter.com/trends/conversion-rates) and tend to neglect their current customers, an error which can negatively impact sales and company reputation greatly. While less than 10% of online visitors are [repeat customers](https://www.trendhunter.com/trends/luckatme), they are responsible for almost 50% of all online revenue and are cost-effective when compared to the cost put towards efforts for acquiring new customers. Losing customers results in loss of profit while increasing online customer retention by just 5% can lead to an increase of profits by 25% to 125%. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 29% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Online Customer Retention:** Focusing on creating online customer retention plans can lead to increased revenue for businesses. - **Cost-effective Strategies:** Cost-effective strategies such as retaining existing customers can be more profitable than constantly acquiring new ones. - **Data Analytics:** Using data analytics to identify areas of improvement in customer retention can lead to increased profitability. ### Where This Applies - **E-commerce:** E-commerce companies can benefit from implementing online customer retention plans to increase profitability. - **Marketing:** Marketing companies can utilize cost-effective strategies such as retaining existing customers for their clients to increase profitability. - **Digital Analytics:** Digital analytics companies can offer services that help businesses identify areas of improvement in customer retention using data analytics. ## Related on Trend Hunter - [Customer Retention Tools](https://www.trendhunter.com/trends/lively-ai.md) - [Hyper-Personalized Homepages](https://www.trendhunter.com/trends/personalized-homepage.md) - [Revenue Retention-Focused Partnerships](https://www.trendhunter.com/trends/revenue-retention.md) - [Customer-Led Loyalty Programs](https://www.trendhunter.com/trends/the-iconic.md) - [Comprehensive Business Loyalty Solutions](https://www.trendhunter.com/trends/businessqr.md) - [Gamified Shopping Experiences](https://www.trendhunter.com/trends/browse-booster.md) - [Digital Loyalty Platforms](https://www.trendhunter.com/trends/letstamp.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Post-Purchase E-Commerce Tools](https://www.trendhunter.com/trends/smartrr.md)