# Online Culinary Marketplaces Network Startup 'Foody' Allows Culinary Creatives to Share Recipes By Colin Smith | Published 2021-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/online-culinary-marketplace References: [techcrunch](https://techcrunch.com/2021/11/12/foody-cooks-up-marketplace-for-culinary-creators/) & [joinfoody](https://joinfoody.com/)  Founded by Daniel and Brenna Stitzel, '[Foody](https://www.trendhunter.com/trends/nutrition-tracker)' is a new online culinary marketplace for everyone from casual cooks to [Michelin](https://www.trendhunter.com/trends/entre-meal-kit-delivery-service)-[star](https://www.trendhunter.com/trends/oreida-tater-tots) chefs. Foody recognized that most online recipe hubs are filled with advertisements and unintuitive user interfaces. Due to this, Foody vows to be ad-free and easy to use for all members. Foody will have several features from holiday recipe collections to Michelin-star chef-endorsed recipes. Additionally, Foody allows for regular users to share recipes, build a following, and even monetize their recipes after achieving a certain level of popularity. As of now, Foody has received $1.5 million in funding to enhance its platform and accelerate the process of establishing itself as a day-to-day application. Additionally, Foody is pursuing partnerships with Michelin-star chefs to jumpstart the popularity of their website and assure users that the recipes are of the highest quality. Image Credit: Foody ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 67% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Ad-free Recipe Hubs:** With the rise of online culinary marketplaces like Foody, there is a disruptive innovation opportunity for ad-free recipe hubs that are easy to navigate and provide high-quality recipes. - **User-generated Recipe Sharing Platforms:** Foody's emphasis on user-generated content and monetization opportunities points to a trend of culinary marketplaces that allow everyday cooks to share their own recipes and profit from them. - **Celebrity Chef Endorsements:** By partnering with Michelin-star chefs, Foody is tapping into a trend of using celebrity chefs to endorse and promote culinary platforms. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can benefit from the rise of online culinary marketplaces like Foody, which provide a platform for recipe sharing and monetization. - **Technology:** The tech industry has an opportunity to create innovative platforms that streamline the process of sharing and monetizing recipes online, similar to what Foody is doing. - **Media and Entertainment:** The media and entertainment industry can incorporate culinary marketplaces like Foody into their content offerings, including food-focused blogs, social media accounts, and video channels. ## Related on Trend Hunter - [Recipe Sharing Networks](https://www.trendhunter.com/trends/icancookfood.md) - [Food Sharing Platforms](https://www.trendhunter.com/trends/totallychefs.md) - [Food-Focused Social Platforms](https://www.trendhunter.com/trends/foodfocused-social-platform.md) - [Clutter-Free Recipe Apps](https://www.trendhunter.com/trends/manna-cooking.md) - [Digital Recipe Platforms](https://www.trendhunter.com/trends/recipe-hub1.md) - [Recipe Monetization Platforms](https://www.trendhunter.com/trends/secret-recipes.md) - [Community-Oriented Cookbook Stores](https://www.trendhunter.com/trends/foodies-cookbook-shop.md) - [AI-Powered Recipe Platforms](https://www.trendhunter.com/trends/cookaifood.md) - [Global Recipe Hubs](https://www.trendhunter.com/trends/ive-been-cooking.md)