# User-Generated Online Creameries The eCreamery Parlor Allows Consumers to Personalize Their Pints By Malika Renee Butss | Published 2015-06-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/online-creameries References: [foodrepublic](http://www.foodrepublic.com/2015/06/17/think-of-it-as-eharmony-meets-cold-stone-creamery/) & [ecreamery](http://www.ecreamery.com/) In the business of online creameries, eCreamery is the only [online ice cream parlor](https://www.trendhunter.com/trends/tillamook-ice-cream) that allows its consumers to customize their ice cream. In 2007, eCreamery was founded by Becky App and Abby Jordan. In addition to their [gourmet ice cream, sorbet and gelato](https://www.trendhunter.com/trends/blue-cream) parlor, the two ice cream enthusiasts launched the eCreamery website for an online parlor experience. Most online creameries offer consumers a variety of [ice cream flavors](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw) where eCreamery lets its consumers create their own tasty confections. The first online parlor to do so, eCreamery offers 40 flavors, 30 toppings and three bases for consumers to mix and match. In addition to ice cream customization, consumers are also allowed to name their personalized confection. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 65% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **User-generated Products:** Other businesses can allow consumers to personalize their products, increasing customer loyalty through engagement. - **Custom Online Services:** Customizing online services can be a way for companies to differentiate. - **Innovative Online Retail:** Allowing consumers to create their own products disrupts traditional retail models and offers a new way to approach e-commerce. ### Industries Being Reshaped - **Food & Beverage:** Other food and beverage retailers can benefit from following eCreamery's model of allowing customers to personalize their products. - **E-commerce:** By giving customers the ability to customize their online shopping experience, e-commerce businesses can set themselves apart and create a unique value proposition for customers. - **Retail Technology:** Investing in technology to enable personalization can revolutionize the retail industry and lead to increased sales and engagement with customers. ## Related on Trend Hunter - [Online Dessert Ordering Platforms](https://www.trendhunter.com/trends/order-baskin-robbins.md) - [Farm-Fresh Ice Creams](https://www.trendhunter.com/trends/bold-spoon-creamery.md) - [Frozen Yogurt E-Commerce Initiatives](https://www.trendhunter.com/trends/ecommerce-initiative.md) - [Chocolatier-Approved Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Ice Cream Subscription Services](https://www.trendhunter.com/trends/ice-cream-subscription-program.md) - [Pint-Sized Ice Cream Mixes](https://www.trendhunter.com/trends/true-scoops-ice-cream-mixes.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Mystery Ice Cream Shops](https://www.trendhunter.com/trends/surprise-scoop.md)