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# Comparison Auto Ads
These Online Car Marketplace Compare Monthly Visitors to Landmarks

By Laura McQuarrie | Published 2014-09-01 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/online-car-marketplace
References: [coloribus](http://www.coloribus.com/adsarchive/prints/marktplaats-auto-taj-mahal-19682305/)

These witty ads for the Marktplaats online car marketplace do a side-by-side comparison of cars that use its listing services and popular landmarks around the world. While locations like the [Statue of Liberty](https://www.trendhunter.com/trends/museum-campaign), the Taj Mahal and the Eiffel Tower in Paris may only have a couple hundred thousand people visit them each month, the auto ads boast millions of monthly visitors.

These [funny car ads](https://www.trendhunter.com/trends/he-got-money) show how beneficial it is to list with one of Holland's top [used car websites](https://www.trendhunter.com/trends/automotive-retailer), which makes your used car ad seem like it might even be a hotter spot to visit than some of the wonders of the world. The clever ads were developed for the Marktplaats auto marketplace by N=5 agency in Amsterdam.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 37% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Comparison Auto Ads:** Leveraging humor and clever comparisons in auto ads to highlight the benefits of online car marketplaces.

### Where This Applies

- **Online Car Marketplaces:** Using witty comparisons to attract customers and showcase the advantages of selling or buying cars online.

## Related on Trend Hunter

- [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)
- [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md)
- [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)
- [GenAI Car Marketplace Ads](https://www.trendhunter.com/trends/carro-surprisingly-short.md)
- [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)
- [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md)
- [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)
- [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md)
- [Data-Driven Automotive Retailer Tools](https://www.trendhunter.com/trends/automotive-retailer.md)
