# AI-Infused Fitness Plans FitGenie is Rethinking Online Calorie Counting By Ell Smith | Published 2017-08-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/online-calorie-counting References: [techcrunch](https://techcrunch.com/2017/08/29/fitgenie-is-applying-ai-to-automate-nutrition-planning/?ncid=rss) & [fitgenieapp](http://www.fitgenieapp.com/) Sticking to a fitness plan is hard, especially when the majority of app-based plans take on a one-size-fits-all mentality -- FitGenie is hoping to rethink current methods of [online calorie counting](https://www.trendhunter.com/trends/kalory-ai) through the utilization of [machine learning](https://www.trendhunter.com/trends/ginkgo-health). The nutrition app hopes an AI infusion will enhance its consumer engagement through achieving specifically tailored results. Artificial intelligence will aid this app in creating [customized fitness plans](https://www.trendhunter.com/trends/workoutwave-ai-fitness-planner), adapting its tips and tricks as the device continues to understand its user's habits. The elimination of guesswork results in a simpler and less stressful dieting experience, which subsequently, will increase the likelihood of achieving results. The algorithm-based app aims to generate custom daily fitness plans, based on a user's selected goals, while eliminating the hassle involved with confusing diet plans. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 23% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **AI-infused Fitness Plans:** FitGenie is rethinking online calorie counting through the utilization of machine learning to create customized fitness plans. - **Tailored Recommendations:** The AI-infused FitGenie app adapts its tips and tricks based on user habits, providing specifically tailored results. - **Simplifying Dieting:** FitGenie's AI-powered algorithm eliminates guesswork and creates a simpler and less stressful dieting experience, increasing the likelihood of achieving results. ### Where This Applies - **Nutrition and Health:** The utilization of machine learning in FitGenie's app presents disruptive innovation opportunities in the nutrition and health industry. - **Fitness Technology:** FitGenie's AI-infused approach to fitness plans opens up disruptive innovation opportunities in the fitness technology industry. - **Personalized Apps:** FitGenie's use of AI to generate custom daily fitness plans creates opportunities for disruptive innovation in the personalized apps industry. ## Related on Trend Hunter - [AI Fitness Coaches](https://www.trendhunter.com/trends/fitai.md) - [Personalized Fitness Planning](https://www.trendhunter.com/trends/ai-workout-generator.md) - [AI Fitness Coaches](https://www.trendhunter.com/trends/my-ai-trainer.md) - [AI Fitness Platforms](https://www.trendhunter.com/trends/the-fittest.md) - [AI-Powered Workout Apps](https://www.trendhunter.com/trends/fitmachine.md) - [Personalized AI Workouts](https://www.trendhunter.com/trends/smartgym.md) - [AI Fitness Trackers](https://www.trendhunter.com/trends/ezfitness.md) - [AI Coaching Platforms](https://www.trendhunter.com/trends/fast-shapes.md) - [AI-Driven Strength Training Apps](https://www.trendhunter.com/trends/strength-training-app.md)