# Custom Card-Trading Apps Collect and Trade Stylized Online Business Cards with 'Glitter' By Cadhla Gray | Published 2015-08-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/online-business-cards References: [techcrunch](http://techcrunch.com/2015/08/03/betaworks-backed-glitter-is-a-personal-trading-cards-app/) & [glitter.club](https://glitter.club/) Start-up company Betaworks created a new app called 'Glitter' that turns [trading online business cards](https://www.trendhunter.com/trends/digital-business-cards) into a game-like competition. Like [collecting Pokemon cards](https://www.trendhunter.com/trends/trading-card-game-pocket) as a kid, Glitter will make the player want to "catch 'em all'." The trading cards include more than a standard name, phone number and email address. They allow for social media links, funny GIFs, expressive emojis and personal pictures. The cards can be used to build a personal brand or simply make friends laugh. The co-founder Christian Rocha says it's supposed to be like "collecting a little piece of your friends to take away with you." Looking to the future, Glitter hopes to incorporate [mini games or apps](https://www.trendhunter.com/trends/elestrals-clash) for purchase within their own, making room for profit as well as for users to further personalize these fun online business cards. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 14% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Gamified Business Card Apps:** Opportunity for companies to create apps that turn trading online business cards into a game-like competition. - **Enhanced Personal Branding:** Potential for innovation in allowing social media links, GIFs, emojis, and personal pictures on online business cards to build personal brand identity. - **Monetizing Personalized Business Cards:** Opportunity to create mini games or apps for purchase within business card apps, allowing for profitable and further personalized experiences. ### Industries Being Reshaped - **Mobile App Development:** Opportunity for developers to create gamified business card apps with enhanced features for personal branding. - **Social Networking:** Potential for social networking platforms to incorporate personalized business cards as a means of engaging users and enhancing their online presence. - **Digital Advertising:** Opportunity for advertisers to partner with gamified business card apps and offer mini games and apps for purchase, creating additional revenue streams. ## Related on Trend Hunter - [Digital Card Creators](https://www.trendhunter.com/trends/businesscardgen.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Universal Digital Business Cards](https://www.trendhunter.com/trends/hihello.md) - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Digital Networking Tools](https://www.trendhunter.com/trends/digibusinesscard.md) - [Digitized Business Contact Cards](https://www.trendhunter.com/trends/digital-business-card.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Card-Sending App Features](https://www.trendhunter.com/trends/moonpig-1.md) - [Travel Collectible Platforms](https://www.trendhunter.com/trends/world-traveler.md)