# Online Bar Experiences BrewDog Open Arms Shares Quizzes, Puzzles and Cook-a-Longs By Laura McQuarrie | Published 2020-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/online-bar References: [producthunt](https://www.producthunt.com/posts/brewdog-open-arms) & [brewdog](https://www.brewdog.com/uk/onlinebar) All sorts of establishments are exploring virtual experiences that bring people together remotely, including [BrewDog](https://www.trendhunter.com/trends/brewdog-1), which introduced its own online bar experience called Open Arms. The online bar was created to offer a [virtual escape from home life](https://www.trendhunter.com/trends/virtual-luxe-lounge) and every day there's a chance to come together and safely share a beer with others. BrewDog's first-ever Open Arms online bar offers a different kind of experience every day, as sometimes people will want to tune in for a cook-a-long, alcohol showcases and [cocktail-making tips](https://www.trendhunter.com/trends/spirithouse-toronto), quizzes with prizes and more. Like an in-person experience, there's no telling who may show up, and the experience promises to be unique every time. On the first of May, BrewDog co-founders James and Martin will be sharing news, plus live music from a special guest. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 86% | Activity: 96% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Bar Experiences:** There is an opportunity to innovate virtual bar experiences and make them more interactive and engaging. - **Remote Socializing:** Remote socializing can be expanded beyond just drinking and can incorporate other activities to keep people engaged and entertained. - **Curated Online Events:** Online events can be curated for specific audiences and interests, providing tailored experiences that can be enjoyed from home. ### Sectors Adopting This - **Hospitality:** The hospitality industry can expand its offerings by providing virtual experiences that cater to guests who prefer to stay home. - **Entertainment:** The entertainment industry can explore virtual experiences that allow for remote socializing and engagement, providing new revenue streams and opportunities for growth. - **Food and Beverage:** The food and beverage industry can incorporate virtual cooking classes and cocktail-making sessions to engage customers and provide a unique experience that sets them apart from competitors. ## Related on Trend Hunter - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Virtual Hangout Spots](https://www.trendhunter.com/trends/virtual-clubhouse.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md) - [Online Bottled Cocktail Shops](https://www.trendhunter.com/trends/homeboy.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md)