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# Scoring No-Fee Banking Services
The 'Ellipses' Online Banking Service Scores Users on Spending

By Michael Hemsworth | Published 2017-03-09 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/online-banking-service
References: [betalist](https://betalist.com/startups/ellipses) & [ellipsesbank](https://ellipsesbank.com)

Those who have bad credit or no credit who are trying to get approved for some kind of loan will be interested in the 'Ellipses' online banking service as a means of doing so without the need for a credit score.

'Ellipses' works with its own custom scoring system that works over time to score users on their habits based on how well they stick to their [outlined budget](https://www.trendhunter.com/trends/incentivized-budgeting). This makes it possible for 'Ellipses' to approve users for loans without them having to rely on a credit score which can sometimes reflect largely on small mistakes or past issues that have been rectified.

The 'Ellipses' online banking service acts as a great way for those with [bad or no credit](https://www.trendhunter.com/trends/zenbase) to get approved with loans. The service also features no fees to further enhance the experience for consumers.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 21% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Credit Crunch](https://www.trendhunter.com/creditcrunch)

## Key Themes

### Key Themes Behind This Trend

- **Alternative Credit Scoring:** The 'Ellipses' online banking service demonstrates the trend of alternative credit scoring, which relies on users' spending habits rather than traditional credit scores.
- **Inclusive Financial Services:** The 'Ellipses' online banking service addresses the need for inclusive financial services by providing options for those with bad credit or no credit history.
- **Fee-free Banking:** The 'Ellipses' online banking service taps into the trend of fee-free banking, offering a consumer-friendly experience without charging additional fees.

### Where This Applies

- **Fintech:** The FinTech industry can explore disruptive innovation opportunities by developing alternative credit scoring systems, such as the one used by 'Ellipses'.
- **Consumer Lending:** In the consumer lending industry, there is potential for disruptive innovation in creating loan approval processes that assess borrowers based on spending habits rather than traditional credit scores.
- **Online Banking:** The online banking industry can take inspiration from 'Ellipses' and consider implementing fee-free services to enhance the consumer experience and attract customers with bad or no credit.

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