# Minimal Ingredient Yogurt Products Onken Naked Big Pots are Made with Three Ingredients By Michael Hemsworth | Published 2025-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/onken-naked-big-pots References: [retailtimes](https://retailtimes.co.uk/onken-expands-naked-range-with-the-launch-of-onken-naked-big-pot/) & [onken](https://onken.co.uk)  [Onken Naked Big Pots](https://www.trendhunter.com/trends/onken-kiddos) have been announced by the UK-based brand as the latest addition to the Naked range that focuses on minimal ingredients without compromising on taste. The yogurt comes in 350-gram pots in Raspberry and Mango flavors that are each made with three ingredients: milk, real fruit and sugar for sweetness. The products respond to increasing calls amongst consumers for [clean label foods](https://www.trendhunter.com/trends/ms-only-ingredients) that focus solely on real ingredients, while the [live cultures and natural protein](https://www.trendhunter.com/trends/arla-yogurt-products) and calcium in the mix give them a nutritional focus. Brand Manager Greg Brady commented on the Onken Naked Big Pots saying, "Today’s consumers are looking for simplicity – and so are we. At Onken, we’re committed to offering healthier, more transparent options that align with the growing demand for clean-label foods with minimal ingredients. That’s why we created our Naked Big Pots: a creamy, delicious yogurt made with straightforward, recognisable ingredients. No artificial additives, no preservatives, no colours – just the natural goodness you expect, in a convenient format you’ll love.” ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 36% | Activity: 35% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Clean-label Foods:** There is a rising demand for foods with transparent and minimally processed ingredients that prioritize natural health benefits. - **Minimalist Nutrition:** Consumers are increasingly gravitating towards food products that deliver essential nutrients with fewer ingredients, driven by a desire for simple and pure eating experiences. - **Functional Ingredients:** The incorporation of functional ingredients like live cultures in products is gaining traction as consumers seek added health benefits from everyday foods. ### Where This Applies - **Dairy Products:** The dairy industry is witnessing a shift towards products that emphasize nutritional simplicity and clear ingredient labeling. - **Health and Wellness:** The health and wellness sector is expanding its focus on nutrition-led product offerings that promise transparency and tangible health benefits. - **Natural Foods:** Natural foods companies are increasingly developing offerings that simplify ingredient lists to meet consumer preferences for straightforward, unadulterated products. ## Related on Trend Hunter - [Free-From Kid-Friendly Yogurts](https://www.trendhunter.com/trends/onken-kiddos.md) - [Cooking-Ready Yogurts](https://www.trendhunter.com/trends/onken-greek-style-natural-set.md) - [All-in-One Protein-Rich Yogurt Pots](https://www.trendhunter.com/trends/yogurt-granola-pots.md) - [Flavored Free-From Yogurt Products](https://www.trendhunter.com/trends/fiveam-organic.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Greek Yogurt Protein Pots](https://www.trendhunter.com/trends/yeo-valley-organic-protein-snack-pots.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Nutritious Pouch-Packaged Yogurts](https://www.trendhunter.com/trends/nomadic-good-to-go.md) - [Nutrient-Dense Yogurt Products](https://www.trendhunter.com/trends/nomadic-power-pots.md)