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# Oversized Bright Tonal Sneakers
Onitsuka Tiger Unveils Three New Big Logo Runner Sandals

By Amy Duong | Published 2020-03-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/onitsuka-tiger
References: [hypebeast](https://hypebeast.com/2020/3/onitsuka-tiger-big-logo-runner-sandal-sneakers-gel-release) & [onitsukatiger](https://www.onitsukatiger.com/us/en-us/big-logo-runner-sandal/p/ANA_1183A582-107.html)

[Onitsuka Tiger](https://www.trendhunter.com/trends/mexico-66-sd-nylon) introduces a new iteration of its unique Big Logo Runner Sandal model, which is essentially the perfect blend of a sneaker and sandal silhouette. The contemporary design arrives in three colorway options of either Cream and Silver, [Cream and Fiery Red](https://www.trendhunter.com/trends/gelkayano-121), or Vibrant Yellow.

The sneakers are constructed from a blend of both mesh and synthetic leather materials across the uppers. There are [tonal paneling details](https://www.trendhunter.com/trends/gelnyc-5) to give the model a monochromatic look on the silver and yellow options, whereas the red iteration features contrasting elements. The logo can be found on the side of the model in a slightly clear gel-like look that wraps itself around the heel, the lace keeper, and the midsole for a modern look.

Image Credit: Onitsuka Tiger

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 57% | Activity: 26% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What Makes This Trend Stand Out

- **Oversized Bright Tonal Sneakers:** Opportunity for disruptive innovation in the sneaker industry by combining the comfort of sandals with the style of sneakers.
- **Big Logo Runner Sandals:** Disruptive innovation opportunity in the sandal market by introducing a unique blend of sneaker and sandal silhouette.
- **Monochromatic Sneaker Design:** Innovative trend in sneaker fashion by incorporating tonal paneling and clear gel-like logos for a modern look.

### Sectors Adopting This

- **Footwear:** Opportunity for disruptive innovation within the footwear industry by creating hybrid designs that combine elements of sneakers and sandals.
- **Fashion:** Opportunity for disruptive innovation in the fashion industry by introducing monochromatic designs with clear gel-like logos for a contemporary look.
- **Sportswear:** Disruptive innovation opportunity in the sportswear industry by offering comfortable and stylish options that bridge the gap between sneakers and sandals.

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