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# Advanced Structural Spring Footwear
Onitsuka Tiger Challenges Shapes for the SS21 Footwear Line

By Amy Duong | Published 2021-01-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/onisuka
References: [hypebeast](https://hypebeast.com/2021/1/onitsuka-tiger-spring-summer-2021-collection-footwear) & [onitsukatiger](https://www.onitsukatiger.com/)

[Onitsuka Tiger](https://www.trendhunter.com/trends/mexico-66-sd-nylon) introduce its [new collection of footwear](https://www.trendhunter.com/trends/onitsuka-tiger-eau-de-parfum) for the Spring/Summer 2021 season and it is full of adventurous designs. The main focus is the structure of the shoes as the brand pushes boundaries and brings new and exciting designs to vintage designs.

The capsule was led by creative director Andew Pompilio, delivering updates such as new sole units on retro looks. The latest goods follow the mantra of the "Onitsuka Tiger Attitude." This is mainly translated through the color palette, made up of [bright orange, gold, and blue](https://www.trendhunter.com/trends/vowels-1) along with more muted options such as tan and white colors. The ideology shines a spotlight on the wearables as well and the selection of bags that are true to the brand's heritage.

Image Credit: Onitsuka Tiger

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 35% | Activity: 4% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Structural Footwear Design:** Creative and bold approaches to shoe structure and design that challenge traditional forms and improve functionality.
- **Retro-inspired Footwear:** Incorporating updated and innovative features into vintage designs to create modern and trendy footwear.
- **Colorful Footwear Palettes:** Bold and diverse color selections that enhance the look and appeal of footwear designs.

### Sectors Adopting This

- **Fashion & Apparel:** Using advanced techniques for footwear design to craft unique and stylish products that stand out in a crowded market.
- **Sportswear & Athletics:** Developing footwear and equipment with improved functionality and performance while incorporating fresh, modern design elements.
- **Accessories & Bags:** Creating bags and wearables that complement footwear designs and reflect brand identity through heritage-inspired features.

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