# Sake-Inspired Japanese Whiskeys Onikishi is a Whiskey Brand Developed for "Anime Enthusiasts" By Niko Pajkovic | Published 2022-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/onikishi References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2022/02/onikishi-japanese-blended-whisky-launches-in-australia/) & [milestonebeverages](http://www.milestonebeverages.com/our-brands-2/onikishi.html)  [Milestone Beverages HK](https://www.trendhunter.com/trends/milestone-beverages) has teamed up with Australian spirits label [Iconic Beverages](https://www.trendhunter.com/trends/iconic-spirits) to launch an all-new Japanese whiskey brand called 'Onikishi,' which translates to "demon king" in Japanese. According to the companies, the new brand was developed as a response to the growing demand for Japanese whiskey and was designed to pay homage to Japan's spirit-making traditions. Because of this, Onikishi's branding draws inspiration from traditional Japanese sake bottles while adding a contemporary twist that features [Anime](https://www.trendhunter.com/trends/batchelors-noodles)-style graphics. “We developed Onikishi to capture the imaginations of Japan fans, Anime enthusiasts, casual samurai wannabes – and marry this to the world of Japanese whisky where interest and pricing had become all too serious," said Damith Weerakoon, Director of Marketing & Operations at Milestone. Image Credit: Onikishi ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 13% | Activity: 5% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Anime-inspired Branding:** Creating products with branding that appeals to anime enthusiasts with unique graphics and themes can capture the imaginations of existing fans and introduce new consumers to the product. - **Revival of Traditional Techniques:** By reviving traditional Japanese spirit-making techniques, new and unique products can be created that appeal to consumers looking for products with authentic roots and cultural significance. - **Creative Use of Traditional Packaging:** Taking inspiration from traditional packaging techniques and adding a contemporary twist can create a unique and recognizable brand identity that sets a product apart from competitors. ### Who This Affects Most - **Alcohol Beverage:** The alcohol beverage industry can innovate by targeting niche markets and creating unique branding and product differentiation techniques that appeal to specific consumer groups. - **Anime Merchandise:** The anime merchandise industry can innovate by partnering with businesses to create unique products that appeal to anime enthusiasts and collectors of unique products. - **Packaging Design:** The packaging design industry can innovate by utilizing traditional packaging techniques and incorporating unique graphics and themes to create packaging that stands out on shelves and creates a unique brand identity. ## Related on Trend Hunter - [Anime-Branded Japanese Whiskeys](https://www.trendhunter.com/trends/kumesen-shuzo-ukiyo.md) - [Sakura-Finished Japanese Whiskys](https://www.trendhunter.com/trends/milestone-beverages.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md) - [Japanese Floral-Themed Whiskeys](https://www.trendhunter.com/trends/house-of-suntory.md) - [Modernized Traditional Sakes](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo.md) - [Strongly Peated Japanese Whiskeys](https://www.trendhunter.com/trends/suntory-whisky-toki-black.md) - [Limited-Edition Japanese Whiskeys](https://www.trendhunter.com/trends/2021-discovery-series.md) - [Smoky Limited-Edition Whiskeys](https://www.trendhunter.com/trends/japanese-singlemalt-whisky.md) - [Artisanal Elevated Diverse Whiskies](https://www.trendhunter.com/trends/tsukuriwake.md)